Key CDO functions for successful digital transformation: Insights from a Delphi study

Berbel-Vera, Jose; Palanca, Mercedes Barrachina; González-Sánchez, María Beatriz

doi:10.1016/j.techfore.2022.121773

Cited by 10 publications

(6 citation statements)

References 38 publications

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“…First, by looking at their external environment for trends that could have a disruptive effect and changes in customer desires, firms can use and anticipate these changes through a process known as digital scouting [42]. Second, digital scenario planning entails studying and interpreting scouted signals and developing digital plans for future scenarios [43]. Third, digital mindset crafting entails developing a digital and entrepreneurial mindset within the firm and developing a long-term digital vision [44].…”

Section: Building Digital Transformation Dynamic Capabilities To Gene...mentioning

confidence: 99%

“…Strategic agility is an essential digital dynamic capability for utilizing the newest technology or service and fending off threats [47]. Balancing digital portfolios allows businesses to scale up and down on business model innovations that may raise customer wants and demands [43]. Rapid prototyping is a process that enables businesses to expedite their digital transformation by developing minimal viable products, utilizing digital innovation laboratories, and considering the lean start-up approach [48].…”

Section: Building Digital Transformation Dynamic Capabilities To Gene...mentioning

confidence: 99%

“…They emphasized that digital scouting helps restaurants find new market trends and opportunities to stay ahead of the competition [15]. Digital scenario planning helps restaurants predict what customers want and devise ways to meet those needs [43]. Digital mindset crafting allows restaurants to create an environment that encourages innovation and collaboration, enabling them to develop new products and services that meet customer needs [44].…”

Section: Participants' Opinion On the Proposed Model For Digital Tran...mentioning

confidence: 99%

“…They stated that rapid prototyping allows restaurants to quickly test out new ideas and products, allowing them to adjust and refine their offerings based on customer feedback quickly [48]. Balancing digital portfolios helps restaurants identify the best mix of digital channels and services that will provide the most value to customers [43]. Digital strategic agility enables restaurants to respond quickly to changing customer needs and preferences, allowing them to stay ahead of the competition [15].…”

Section: Participants' Opinion On the Proposed Model For Digital Tran...mentioning

confidence: 99%

“…Hence, a fast-food restaurant needs to be able to sense emerging trends, whether they come from rival restaurants or are demanded by customers due to technological advancements. The restaurant must be able to take advantage of digital opportunities after discovering them while weighing risks and benefits with the aid of techniques such as rapid prototyping and actual choice logic [43]. Opportunities are discovered and acquired with the help of sensing and seizing capabilities; as a result, fast-food restaurants need transformative and refinement capabilities to promote the continuous creation of customer value.…”

Section: Theoretical Implicationmentioning

confidence: 99%

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Enhancing Digital Presence for Maximizing Customer Value in Fast-Food Restaurants

et al. 2023

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Digital transformation has altered the way customers interact with restaurants. As a result, digital transformation has had an enormous impact, changing restaurant customer value. Therefore, this research aims to develop a dynamic and sustainable method for creating customer value in digital transformation. This study suggested digital dynamic capabilities and digital customer orientation as a process model (i.e., sensing, seizing, transforming, and refining) to develop digital transformation and create a dynamic customer value. We chose fast-food restaurants in Egypt to examine the proposed model using a qualitative approach of semi-structured interviews with fast-food managers and hospitality experts. The findings indicated that fast-food restaurants’ different digital transformation capabilities and tools (e.g., value innovation, SWOT analysis, artificial intelligence, new technology selection criteria, digital maturity, building several digital platforms, and gathering and analyzing customers’ online reviews) help them create customer value. However, interviewees highlighted how well-suited the suggested digital dynamic capabilities are to serve as drivers of digital transformation in fast-food restaurants and create a dynamic customer value. This research expands the dynamic capabilities theory by adding digital customer orientation (i.e., proactive and reactive to customer feedback) to develop digital transformation and create customer value in fast-food restaurants. This research provides fast-food restaurant managers with an in-depth explanation of how to implement the digital dynamic capabilities model for executing digital transformation and developing a new dynamic customer value.

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Section: Building Digital Transformation Dynamic Capabilities To Gene...mentioning

confidence: 99%

Section: Building Digital Transformation Dynamic Capabilities To Gene...mentioning

confidence: 99%

Section: Participants' Opinion On the Proposed Model For Digital Tran...mentioning

confidence: 99%

Section: Participants' Opinion On the Proposed Model For Digital Tran...mentioning

confidence: 99%

Section: Theoretical Implicationmentioning

confidence: 99%

See 3 more Smart Citations

Enhancing Digital Presence for Maximizing Customer Value in Fast-Food Restaurants

et al. 2023

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Z-Delphi: A Z-Number-Based Delphi Technique for Technological Forecasting to Reduce Optimism/Pessimism Bias in Experts’ Convergent Opinions

Anjaria

2023

Int J Comput Intell Syst

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The Delphi technique is an indispensable instrument for technology forecasting. The method is, however, limited by ambiguity aversion, uncertainty, and statistical optimism/pessimism bias. To address the aforementioned limitations, we have proposed a fuzzy Delphi technique based on Z-numbers in this paper, as Z-numbers offer an effective framework to simulate human thinking. We generated basic probability assignments (BPAs) from the experts’ responses, considered statistical dispersion using Grey Clustering, and then developed Z-numbers. The proposed method is flexible and can be applied to forecast technological aspects based on subjective judgments. We consulted with 11 experts to forecast water-saving technology for dairy plants. Entropy was used to compare the proposed method to other fuzzy Delphi approaches. Compared to other fuzzy Delphi methods, we discovered that the proposed approach registers the lowest uncertainty. The proposed study suggests that fuzzy Delphi with reduced uncertainty can be highly impactful in critical fields like sustainable production. In the end, we have discussed the future research directions of the proposed study.

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Is faster really better? The impact of digital transformation speed on firm financial distress: Based on the cost-benefit perspective

Sun,

Zhang,

Zhu

et al. 2024

Journal of Business Research

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Key CDO functions for successful digital transformation: Insights from a Delphi study

Cited by 10 publications

References 38 publications

Enhancing Digital Presence for Maximizing Customer Value in Fast-Food Restaurants

Enhancing Digital Presence for Maximizing Customer Value in Fast-Food Restaurants

Z-Delphi: A Z-Number-Based Delphi Technique for Technological Forecasting to Reduce Optimism/Pessimism Bias in Experts’ Convergent Opinions

Is faster really better? The impact of digital transformation speed on firm financial distress: Based on the cost-benefit perspective

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