Key barriers in MaaS development and implementation: Lessons learned from testing Corporate MaaS (CMaaS)

Zhao, Xiaoyun; Vaddadi, Bhavana; Sjöman, Martin; Hesselgren, Mia; Pernestål, Anna

doi:10.1016/j.trip.2020.100227

Cited by 14 publications

(5 citation statements)

References 24 publications

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“…One of the most important advantages offered by ICTs is the possibility of providing updated information at the moment it is demanded by the user, either through a website or an app. This has become a key requirement for transport system users [20] and must be both delivered in real time and also reliable. People today are highly sensitive having their time wasted, and as transportation is an activity that derives from other activities, travelers are less tolerant of wasted time.…”

Section: Real-time Informationmentioning

confidence: 99%

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Key Elements of Mobility Apps for Improving Urban Travel Patterns: A Literature Review

Casquero

Monzón

García

et al. 2022

Future Transportation

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In recent decades cities have applied a number of policy measures aimed at reducing car use and increasing public transportation (PT) patronage. Persuasive strategies to change mobility behavior present notable limitations in economic and logistical terms and have only minor impacts. The smartphone has emerged as a promising tool to overcome these challenges, as it can host persuasion strategies through mobility apps. Simultaneously, Mobility-as-a-Service (MaaS) schemes could open up new possibilities for addressing both sustainability goals and the needs of urban travelers. This paper carries out a literature review to identify the key elements of mobility apps that foster more sustainable travelers’ choices. The findings show that some persuasive strategies such as eco-feedback, rewards or social challenges are effective because they are well received by users. From the users’ point of view, the perceived barriers (e.g., usability, privacy) relate negatively to app adoption, and it is considered useful to include functional needs such as real-time information (e.g., to avoid congestion), cost savings (e.g., customized multimodal packages), comfort (e.g., crowding on public transport) or health (e.g., calories burned). We have found that a proper design of multimodal travel packages based on (i) financial incentives and (ii) environmental awareness, could help increase public transport patronage and reduce private car use.

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Section: Real-time Informationmentioning

confidence: 99%

“…Companies are an appropriate place to create transportation service platforms for their employees. Employees know each other personally and may be more willing to use the platforms and share modes of transport, and they can be used to easily match schedules [20].…”

mentioning

confidence: 99%

Key Elements of Mobility Apps for Improving Urban Travel Patterns: A Literature Review

Casquero

Monzón

García

et al. 2022

Future Transportation

View full text Add to dashboard Cite

show abstract

“…Although the common assumption is that economic sustainability is not reached at the expenses of the reduction of local resources, in many studies it is implied that MaaS' economic sustainability equates to profitability (thus, perfectly aligned with the concept of mobility as a commodity, typical of urban transformations [48]). This explains the emphasis placed on describing several examples of business models and cases (mostly pilots) [49][50][51][52], or their conceptualization [17][18][19]35].…”

Section: Maas As An Ecosystem: Key Issues In Scientific Literaturementioning

confidence: 99%

Investigating Maturity Requirements to Operate Mobility as a Service: The Rome Case

Corazza

Carassiti

2021

Sustainability

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The maturity of a city to operate a Mobility as a Service (MaaS) ecosystem has been often analyzed in the literature. This and the consideration that MaaS is mostly found in areas with long-enforced transit-oriented policies and efficient multimodal supply raise the research question of whether it would be possible to operate MaaS in urban areas where mobility management is addressed according, on the contrary, to a conservative approach. A field study developed in Rome as a case in point, aimed at analyzing the actual feasibility of local MaaS operations, indicates that limitations are due to the citizens’ low willingness to pay. This is originated by a general underestimation of transit costs and made harsher by the inveterate use of passenger cars as the prevailing modal choice. The paper analyzes the results achieved, collected via a questionnaire, and highlights additional barriers to implement MaaS strictly related to its social acceptance, rather than to its technical viability, as to which the city, instead, is mature. The lesson learnt is that MaaS might be operationally (or technically) feasible even in challenging contexts, like Rome’s, but the prerequisite is to create supporting policies, for which a number of actions are outlined and elaborated, with the research goal to advance knowledge in this field, especially for decision-makers and potential stakeholders who might perceive MaaS as a too-demanding option for the context they operate in.

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“…Different modal or service-based characteristics of competing options can dictate individuals' travel decisions. These characteristics include safety, cost, convenience, comfort, reliability, latency, frequency, availability, security, and various non-transport attributes such as status or pleasure (Zijlstra et al, 2020;Durand et al, 2018;Lavieri and Bhat, 2019;Zhao et al, 2020;Schikofsky, Dannewald and Kowald, 2020). These attributes may not be fully known (a traveller may have never experienced some travel options) and often include real as well as perceived characteristics.…”

Section: What Is Known About Maas and Behaviour Change?mentioning

confidence: 99%

The innovative mobility landscape

2021

International Transport Forum Policy Papers

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Mobility as a Service (MaaS) challenges various existing models in organising and delivering mobility within and outside urban areas. MaaS presents opportunities for new value creation as well as market creation, and has attracted the attention of established and new market actors. The concepts underpinning MaaSuser-centricity, seamless digital experience, bundled services and integrated payment and information management -have the potential to address persistent and growing mobility challenges across different contexts and world regions. Public authorities hope to harness MaaS to better achieve public policy objectives designed to tackle those challenges.Despite potential benefits, MaaS remains largely untested at scale, and consequently, there is little available evidence regarding its impacts, either positive or negative. Further, a viable and remunerative business model for MaaS -as well as many of its component parts -is unclear and fraught with structural tensions that may only partially be addressed through regulation.Much has been written about MaaS -from multiple and sometimes conflicting perspectives. The objective of this report is not to revisit this rich discussion, but rather to take stock of the current understanding of MaaS and how it may be usefully implemented to produce a vibrant mobility service ecosystem that delivers clear benefits to people and is aligned with societal objectives.

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Key barriers in MaaS development and implementation: Lessons learned from testing Corporate MaaS (CMaaS)

Cited by 14 publications

References 24 publications

Key Elements of Mobility Apps for Improving Urban Travel Patterns: A Literature Review

Key Elements of Mobility Apps for Improving Urban Travel Patterns: A Literature Review

Investigating Maturity Requirements to Operate Mobility as a Service: The Rome Case

The innovative mobility landscape

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