Key antecedents to “export” market-oriented behaviors: a cross-national empirical examination

Cadogan, John W.; Paul, Nicola J; Salminen, Risto T.; Puumalainen, Kaisu; Sundqvist, Sanna

doi:10.1016/s0167-8116(01)00038-6

Cited by 163 publications

(230 citation statements)

References 40 publications

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“…Alternatively, a more statistical solution would be to statistically orthogonalize the Awareness and Associations measures following Cadogan et al (2001). Specifically, one could partial out the variance in the Associations items that is shared with the Awareness items -the resulting Associations scores could be used as purified measures of Associations that are free of Awareness information.…”

Section: Discussionmentioning

confidence: 99%

Consumer-based brand equity measurement: lessons learned from an international study

Christodoulides

Cadogan

Veloutsou

2015

International Marketing Review

141

162

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. He researches issues in marketing strategy, international marketing and sales, and has published in a wide range of outlets on these topics, including in the Journal of the Academy Consumer-Based Brand Equity Measurement: Lessons Learned from an International StudyAbstract Purpose -The paper examines the performance of Aaker's dominant conceptualization of consumer-based brand equity (brand awareness, brand associations, perceived quality and brand loyalty) in a multi-national and multi sector European context and highlights important lessons vis-à-vis the measurement of brand assets across countries.Design/methodology/approach -Cross-category data was collected through a survey over a period of two months from a representative sample of consumers in three European countries (n=1829), the UK (n=605), Germany (n=600) and Greece (n=624).Findings -The findings suggest that Aaker's dimensions of consumer-based brand equity cannot be clearly separated. More specifically the dimensions of brand awareness, brand associations and brand loyalty could not be always clearly discriminated in all national contexts.Originality/value -The paper contributes to the limited amount of cross-national research on brand equity by assessing the most widely used conceptualization of consumer-based brand equity. Contrary to previous research, this study has used data from real consumers who evaluated a range of brands across product categories (including goods, services and Internet).

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Section: Discussionmentioning

confidence: 99%

Consumer-based brand equity measurement: lessons learned from an international study

Christodoulides

Cadogan

Veloutsou

2015

International Marketing Review

141

162

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“…However, in two instances, 9-point Likert-type scales were used, since the protocols identified limited variation in responses to some of the items. The 9-point scale used was unbalanced to reduce the number of negative (i.e., "disagree") options, and allow for more variation in the "agree" side of the Likert-type scale (Cadogan et al 2001). Appendix B illustrates the questionnaire items.…”

Section: Measures Usedmentioning

confidence: 99%

Outcomes of service encounter quality in a business-to-business context

Jayawardhena

Souchon

Farrell

et al. 2007

Industrial Marketing Management

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Service encounter quality is an area of growing interest to researchers and managers alike, yet little is known about the effects of face-to-face service encounter quality within a business-tobusiness setting. In this paper, a psychometrically sound measure of such service encounter quality is proposed, and consequences of this construct are empirically assessed. Both a literature review and a dyadic in-depth interview approach were used to develop a conceptual framework and a pool of items to capture service encounter quality. A mail survey of customers was undertaken, and a response rate of 36% was obtained. Data analysis was conducted via confirmatory factor analysis and structural equation modeling. Findings reveal a four-factor structure of service encounter quality, encompassing professionalism, civility, friendliness and competence dimensions. Service encounter quality was found to be directly related to customer satisfaction and service quality perceptions, and indirectly to loyalty. The importance of these findings for practitioners and for future research on service encounter quality is discussed.

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“…As described above DOI was measured subjective, not an objective manner. There are several studies about using of subjective (Vardar, 2016) and non-ratio scales (Cadogan et al, 2001;Gubik and Bartha, 2014) in internationalization of export companies. Also, the speed factor was included in the study as Country and First Expo as an additional dimension in the measurement of the DOI (Chetty et al, 2014).…”

Section: The Degree Of Internationalization (Doi)mentioning

confidence: 99%

The Effects of the Degree of Internationalization on Export Performance: A Research on Exporters in Turkey

Özdemir¹,

Altıntaş²,

Kılıç³

2017

berj

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The level of internationalization of companies in developing countries is an important factor in the economic success of both businesses and the developing countries. The aim of the present study is to dimension the internationalization of export companies and to determine the effect of these dimensions on the export performance of the companies. The study data were collected from export companies in Turkey with a web-based questionnaire. In the study, structural equation modeling was utilized and in addition to elements in the degree of internationalization (DOI) measurements available in the literature, the speed component was added to the research model. As a result of the research, it was found that the dimensions grouped as sales, country and human factors as the second-order DOI and these dimensions positively affected the export performance of the companies. It was observed that the DOI measurement of the dimensions included in the study supported the results of other studies in the literature

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Key antecedents to “export” market-oriented behaviors: a cross-national empirical examination

Cited by 163 publications

References 40 publications

Consumer-based brand equity measurement: lessons learned from an international study

Consumer-based brand equity measurement: lessons learned from an international study

Outcomes of service encounter quality in a business-to-business context

The Effects of the Degree of Internationalization on Export Performance: A Research on Exporters in Turkey

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