Abstract:The success of the tourism industry is more quantitatively measured so it tends to ignore values that are not visible in it. Some consumerism developments in tourism even though they are financially profitable, it can actually losses if they fail to identify the sources of the leakage. This article is a critical review that aims to provide insight into the topic of unsustainability in tourism consumerism. Based on the results of the analysis, the unsustainability can be seen from the decline in environmental q… Show more
“…"Market entry strategy in digital era" merupakan kata kunci yang digunakan untuk memperoleh artikel ilmiah. Artikel selanjutnya diseleksi dan dianalisis secara deskriptif mengikuti pendekatan yang dilakukan Asy'ari et al (2021) serta Syahadat & Kusworo (2022).…”
Since the emergence of the digital era, changes have occurred in all aspects of life. This change also creates opportunities and challenges, especially in the international business world. Knowledge of market entry strategies in the digital era is an important matter. Therefore, a review is needed to understand the phenomena related to this topic. The method used in this review is a descriptive method of scientific articles obtained from Harzing's Publish or Perish tools. The results obtained indicate several important things that need to be known and variables that also need to be considered in dealing with market entry strategies in the digital era that can be used.
“…"Market entry strategy in digital era" merupakan kata kunci yang digunakan untuk memperoleh artikel ilmiah. Artikel selanjutnya diseleksi dan dianalisis secara deskriptif mengikuti pendekatan yang dilakukan Asy'ari et al (2021) serta Syahadat & Kusworo (2022).…”
Since the emergence of the digital era, changes have occurred in all aspects of life. This change also creates opportunities and challenges, especially in the international business world. Knowledge of market entry strategies in the digital era is an important matter. Therefore, a review is needed to understand the phenomena related to this topic. The method used in this review is a descriptive method of scientific articles obtained from Harzing's Publish or Perish tools. The results obtained indicate several important things that need to be known and variables that also need to be considered in dealing with market entry strategies in the digital era that can be used.
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