“…Moreover, CV has been used to value heritage improvements at holiday destinations (Alberini et al, 2005a;Signorello and Cuccia, 2002;Whitehead and Finney, 2003), visits and preservation of archaeological sites (Beltran and Rojas, 1996;EFTEC, 1999;Signorello, 2000, 2002;Riganti and Willis, 2002), congestion and traffic scheme improvements at cultural monuments (Brown and Mourato, 2002;Mourato, 2001, 2002;Scarpa et al, 1997;Willis, 1994), conservation of museum collections (Brown, 2004), preservation of historic buildings (Chambers et al, 1998;Garrod et al, 1996;Del Saz Salazaar and Marques, 2005;Soguel, 1993, 1994;Kling et al, 2004;Pollicino and Maddison, 2004;Powe and Willis, 1996), preservation of religious buildings Longo, 2006a and2006b;Pollicino and Maddison, 2002;Navrud and Strand, 2002), and arts festivals (Snowball, 2005).…”