Abstract:This study aims to see and explain the influence of lifestyle and the maturity of online clothing purchase decisions on students with a sample of 183 people who are carried out by census. To obtain data, the study used questionnaires and interviews. As for data analysis using multiple regression analysis. Based on the results of the study, it shows that lifestyle and maturity have a significant effect on students' online clothing purchase decisions. A greater influence of lifestyle shows that online shopping f… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.