2011
DOI: 10.1016/j.pubrev.2010.12.006
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Keeping up with the digital age: How the American Red Cross uses social media to build relationships

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Cited by 438 publications
(253 citation statements)
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“…However only having a corporate website of good quality is not sufficient. The advent of information technology and especially web 2.0 has introduced many engaging tools and new ways of in teracting such as blogs, micro blogs and other social media tools (Briones et al 2011). There are two major internet channels for organizations to communicate with the exter nal audiences: Corporate websites and social networking websites (Bondarouk et al 2012).…”
Section: Literature Review: Web Based Recruitmentmentioning
confidence: 99%
See 1 more Smart Citation
“…However only having a corporate website of good quality is not sufficient. The advent of information technology and especially web 2.0 has introduced many engaging tools and new ways of in teracting such as blogs, micro blogs and other social media tools (Briones et al 2011). There are two major internet channels for organizations to communicate with the exter nal audiences: Corporate websites and social networking websites (Bondarouk et al 2012).…”
Section: Literature Review: Web Based Recruitmentmentioning
confidence: 99%
“…The new generation of young profession als is often referred to as Generation Y. Some of the qualities ascribed to them are feeling more comfortable in informal settings than formal settings, digitally skilled, socially active both online and offline and connecting their digital and physical world seamlessly (Briones et al 2011).…”
Section: Literature Review: Web Based Recruitmentmentioning
confidence: 99%
“…Compared with traditional media channels, the Internet has expanded the range of an individual's health information seeking behavior. Individuals are now able to receive health advice, provide feedback, and seek online social support in a timely and interactive manner [1]. A recent survey showed that health-related information is one of the most important topics in online searching [2].…”
Section: Introductionmentioning
confidence: 99%
“…Government and non-government organisations (NGOs), including conservation agencies, have begun to harness the opportunities afforded by SM (Briones et al, 2011;Fletcher & Lee, 2012;Waters et al, 2009). Some park organisations and agencies have begun incorporating SM into their communications, education, marketing, visitor experience provision and stakeholder outreach efforts.…”
Section: Introductionmentioning
confidence: 99%