Keeping the Point-of-Sale Environment at the Forefront

Cohen, Joanna E.; Planinac, Lynn; O’Connor, Shawn; Lavack, Anne M.; Robinson, Daniel; Thompson, F. E.

doi:10.2105/ajph.2007.124321

Cited by 4 publications

(1 citation statement)

References 4 publications

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“…Public health surveillance is necessary for collecting health data and for planning and evaluating programs and policies [ 1 ]. In tobacco control and other fields, point-of-sale surveillance of the retail environment is critical for understanding industry marketing of products and informing public health practice [ 2 ]. Innovations in mobile technologies provide opportunities to improve existing surveillance methods.…”

Section: Introductionmentioning

confidence: 99%

Implementation of a Multimodal Mobile System for Point-of-Sale Surveillance: Lessons Learned From Case Studies in Washington, DC, and New York City

Cantrell¹,

Ganz

Ilakkuvan

et al. 2015

JMIR Public Health Surveill

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BackgroundIn tobacco control and other fields, point-of-sale surveillance of the retail environment is critical for understanding industry marketing of products and informing public health practice. Innovations in mobile technology can improve existing, paper-based surveillance methods, yet few studies describe in detail how to operationalize the use of technology in public health surveillance.ObjectiveThe aims of this paper are to share implementation strategies and lessons learned from 2 tobacco, point-of-sale surveillance projects to inform and prepare public health researchers and practitioners to implement new mobile technologies in retail point-of-sale surveillance systems.MethodsFrom 2011 to 2013, 2 point-of-sale surveillance pilot projects were conducted in Washington, DC, and New York, New York, to capture information about the tobacco retail environment and test the feasibility of a multimodal mobile data collection system, which included capabilities for audio or video recording data, electronic photographs, electronic location data, and a centralized back-end server and dashboard. We established a preimplementation field testing process for both projects, which involved a series of rapid and iterative tests to inform decisions and establish protocols around key components of the project.ResultsImportant components of field testing included choosing a mobile phone that met project criteria, establishing an efficient workflow and accessible user interfaces for each component of the system, training and providing technical support to fieldworkers, and developing processes to integrate data from multiple sources into back-end systems that can be utilized in real-time.ConclusionsA well-planned implementation process is critical for successful use and performance of multimodal mobile surveillance systems. Guidelines for implementation include (1) the need to establish and allow time for an iterative testing framework for resolving technical and logistical challenges; (2) developing a streamlined workflow and user-friendly interfaces for data collection; (3) allowing for ongoing communication, feedback, and technology-related skill-building among all staff; and (4) supporting infrastructure for back-end data systems. Although mobile technologies are evolving rapidly, lessons learned from these case studies are essential for ensuring that the many benefits of new mobile systems for rapid point-of-sale surveillance are fully realized.

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Section: Introductionmentioning

confidence: 99%

Implementation of a Multimodal Mobile System for Point-of-Sale Surveillance: Lessons Learned From Case Studies in Washington, DC, and New York City

Cantrell¹,

Ganz

Ilakkuvan

et al. 2015

JMIR Public Health Surveill

View full text Add to dashboard Cite

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Researching Those Who Have the Most to Gain: Focused Physical Activity Promotion in Lower Socioeconomic Populations

Lee

Adamus-Leach

Cheung

et al. 2012

Curr Cardiovasc Risk Rep

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Point-of-Sale Marketing of Tobacco Products: Taking Advantage of the Socially Disadvantaged?

John¹,

Cheney²,

Azad³

2009

hpu

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With increasing regulation of tobacco industry marketing practices, point-of-sale advertising has become an important channel for promoting tobacco products. One hundred and ten convenience stores in Oklahoma County were surveyed for tobacco-related advertising. There were significantly more point-of-sale tobacco advertisements in low-income and minority neighborhoods than in better educated, higher-income, predominantly White neighborhoods. Storeowners or managers were also interviewed to determine who has decision-making power regarding store signage and placement, and to elicit perceptions of industry tactics. Contracts with tobacco companies leave storeowners with little or no control over promotion of tobacco products within their store, and many are unaware of the implications of the tobacco industry point-of-sale practices. Local ordinances that regulated outdoor signage reduced outdoor tobacco advertisements, as well as tobacco signage and promotions within the store. Policy change, rather than education targeting storeowners, is recommended as the most effective strategy for reducing point-of-sale tobacco advertising.

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Keeping the Point-of-Sale Environment at the Forefront

Cited by 4 publications

References 4 publications

Implementation of a Multimodal Mobile System for Point-of-Sale Surveillance: Lessons Learned From Case Studies in Washington, DC, and New York City

Implementation of a Multimodal Mobile System for Point-of-Sale Surveillance: Lessons Learned From Case Studies in Washington, DC, and New York City

Researching Those Who Have the Most to Gain: Focused Physical Activity Promotion in Lower Socioeconomic Populations

Point-of-Sale Marketing of Tobacco Products: Taking Advantage of the Socially Disadvantaged?

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