“Keen to be green” organizations: a focused rules approach to accountability

Abstract

Purpose -This paper aims to outline and discuss how to incorporate a practical-focused rules approach to guide strategic processes to enhance competitiveness and growth, while improving performance measurement and accountability of green organization initiatives. Design/methodology/approach -An examination of theoretical perspectives was undertaken to determine the relevance of the theory to guide business flexibility and decision making to enhance competitiveness and growth, while enabling the implementation of a green agenda, in a changing business environment. Findings -Understanding the importance of flexibility, strategic processes would enable individuals and organizations to better respond to green factors associated with changing business opportunities and customer demands. Practical implications -The paper advocates that an understanding of the focused rules concept can enable business leaders to create green yet practical business strategies to build organizational flexibility, which in turn will lead to enhanced competitiveness and growth opportunities. Originality/value -The paper presents an overview of the literature which enhances both personal knowledge and understanding at the theoretical and practical levels, enabling business leaders to gain insight into the inherent factors that may be influenced to advance organizational environmental goals and objectives.

Research on the Green Purchase Intentions from the Perspective of Product Knowledge

“…Due to the growing importance of green consumption, green buying behavior has become a popular research subject. Extant research defined green buying as a kind of environmentally friendly behavior, which refers to purchasing less polluting products [1,2].…”

Results-based stakeholder re-positioning for business sustainability: appli

“…There are two core literature domains, one that focus on rules and the other that focus on expectations. The focus on accountability termed as 'keen to be green' (Dwyer, 2009) and stakeholder responsiveness through integrated sustainability reporting (Busco, Frigo, Quattrone & Riccaboni 2013) cause the rules based repositioning. The multiform portrayal of stakeholder repositioning focused on expectations escalate competition, that in turn leads to the postulation on focus of expectations (Jones, 2005 Table 1: The evolution of results-based approach with capacity-building framework The critique to the stakeholder theory (Key, 1999;Phillips, Freeman& Wicks, 2003) argues that it provides inadequate explanation of the firm's behaviour within its environment.…”

Model Meningkatkan Niat Beli Produk Hijau: Sebuah Pendekatan Strategik

“…Kesadaran masyarakat terhadap lingkungan berdampak pada kecenderunganperusahaan untuk lebih peduli terhadap perlindungan lingkungan sebagaitanggung jawab sosial mereka (Dwyer 2009;Lee et al, 2011).Merespon peningkatan kepedulian masyarakat terhadap lingkungan ini, banyak perusahaan yang berpikir keras untuk dapat memanfaatkan peluang isu ini demi kepentingan bisnis mereka (Haden et al, 2009).Dalam era yang semakin sadar dengan kelestarian lingkungan,perusahaan mulai lebih memperhatikan pemasaran hijau (green marketing) di beberapa industri, sepertiindustri informasi dan elektronik (Chen 2010).Kesadaran terhadap lingkungan tidak hanya membantu organisasi untuk tetap kompetitif dan meningkatkan pangsa pasar (Chan 2001) tetapi juga ada beberapa bukti menunjukkan adanya peningkatan loyalitas pelanggan.…”