Kecenderungan Minat Usaha Online Di Masa Pandemi Covid-19 Pada Karyawan Swasta Di Kawasan Industri Cikarang

Abstract

Meningkatnya jumlah pengangguran di Indonesia akibat terdampak wabah Covid-19 semakin pesat di tahun 2020. Selain itu kerugian dibidang ekonomi terutama perdagangan juga menjadi penyebab krisis ekonomi. Dalam mendukung program pemerintah untuk mengurangi jumlah penularan virus Covid-19, bisnis online menjadi salah satu cara mempermudah customer untuk melakukan transaksi jual beli. Penelitian ini bertujuan untuk menguji pengaruh pengetahuan kewirausahaan, motivasi dan lingkungan keluarga pada minat usaha online dimasa pandemi Covid-19 pada karyawan swasta di kawasan industri Cikarang. Metode pengambilan sampel yang digunakan adalah Probability Sampling Design dengan memberikan peluang yang sama bagi setiap unsur (anggota) populasi untuk dipilih menjadi anggota sampel. Populasi dalam penelitian ini ialah karyawan swasta di kawasan industri Cikarang. Hasil penelitian membuktikan bahwa terdapat pengaruh positif dan signifikan antara pengetahuan kewirausahaan, motivasi dan lingkungan keluarga terhadap minat usaha online. Ketiga variabel juga memiliki pengaruh simultan terhadap minat usaha online dimasa pandemi Covid-19 pada karyawan swasta di kawasan industri Cikarang.

Do Entrepreneurship Education and Peer Groups Promote Students’ Entrepreneurial Intention During Covid-19 Pandemic? The Mediating Role of Entrepreneurial Mindset

“…Indeed, the Covid-19 pandemic has caused many losses to the economy, especially trade [12]. This of course has a major impact on the depletion of employment opportunities [13], the number of layoffs in several companies, reduced import and export activities, and the impact of inflation [14]. Along with the increase in population in Indonesia and the increasing age ready to work, employment opportunities are very minimal.…”

“…Around 5.18 percent of unemployment in Indonesia comes from universities [15]. One way to reduce unemployment is entrepreneurship [16] [14]. Entrepreneurs are people who can start new businesses and who are usually directly confronted with risks and can recognize them to succeed [17] [18] [19] [20] [21] [22].…”

Analysis of Factors Leading to Students’ Entrepreneurial Intention: A Literature Review

“…In addition, the COVID-19 epidemic has resulted in significant economic losses [8], especially in trade [9]. Of course, this has a significant impact, such as reduced employment, many layoffs in various organizations, decreased import and export activities, and an impact on inflation [10].…”