Keberkesanan Instagram Terhadap Kesedaran Jenama

Abstract

Instagram is an application that allows photos and videos to be uploaded to the virtual world so easily. Instagram derived from the word instant and telegram was founded by Kevin Systrom and Mike Krieger in 2010. In addition to allowing photos and videos to be uploaded, Instagram also allows the sharing of photos or videos directly to Facebook, Flickr and Twitter. Because of this facility, merchants began marketing their products using Instagram to allow photos or videos of their products to be uploaded to the virtual world and witnessed by their followers. Traders hope that the frequency of uploading information through pictures and videos about the product will make their followers aware and remember the brand of their product. It is the main goal of online merchants for their brand to be noticed and mentioned always among its users. Brand awareness is the ability of consumers to recognize and recall a brand in various situations. Instagram is seen by as an effective marketing tool nowadays by online merchants to provide awareness of their brand. As such, the paper discusses the effectiveness of using Instagram and brand awareness in marketing products online to its followers. The brand under study is the Hijab Galeria brand. The research method is quantitative, namely the distribution of questionnaires online. The results of the study found that the use of Instagram affects the awareness of the Hijab Galeria brand among its users.
 
 Keywords: Instagram, Brand Awareness, Brand Recognition, Brand Recall

Pengaruh Ketergantungan Media Sosial Instagram Terhadap Kesehatan Mental Mahasiswa

“…Pada tahun 2010, aplikasi Instagram pertama kali dicetuskan oleh Kevin Systrom dan Mike Krieger, kemudian kepemilikannya diakuisisi oleh Facebook (Meta) pada tahun 2012 (Hamid & Suhaimi, 2020). Pengguna aktif bulanan Instagram di seluruh dunia mencapai 5 juta orang pada tahun 2011.…”