Kansei engineering as a powerful consumer-oriented technology for product development

Nagamachi, Mitsuo

doi:10.1016/s0003-6870(02)00019-4

Cited by 555 publications

(273 citation statements)

References 4 publications

Supporting

Mentioning

219

Contrasting

Unclassified

Order By: Relevance

“…These data are then analysed using multivariate statistics in order to try and link product perceptions and overall liking to specific product characteristics. Examples can be found in many diverse areas including automotive interiors (Bonapace, 2002;Karlsson et al, 2003;Khalid and Helander, 2004), telecommunications (Hsu et al, 2000;Yun et al, 2003), cosmetics (Nagamachi, 2002), and food science (Stone and Sidel, 2004). In contrast to these experimental approaches to data collection, generative research emphasises in-depth understanding of consumer behaviour, unmet needs, and the generation of new product ideas (Leonard and Rayport, 1997;Light, 2006).…”

Section: User-centred Design: Beyond Task Performancementioning

confidence: 99%

Understanding customers' holistic perception of switches in automotive human–machine interfaces

2010

View full text Add to dashboard Cite

For successful new product development, it is necessary to understand the customers' holistic experience of the product beyond traditional task completion, and acceptance measures. This paper describes research in which ninety eight UK owners of luxury saloons assessed the feel of push-switches in five luxury saloon cars both in context (in-car) and out of context (on a bench). A combination of hedonic data (i.e. a measure of 'liking'), qualitative data and semantic differential data were collected. It was found that customers are clearly able to differentiate between switches based on the degree of liking for the samples' perceived haptic qualities, and that the assessment environment had a statistically significant effect, but that it was not universal. A factor analysis has shown that perceived characteristics of switch haptics can be explained by three independent factors defined as 'Image', 'Build quality', and 'Clickiness'. Preliminary steps have also been taken towards identifying whether existing theoretical frameworks for user experience may be applicable to automotive human machine interfaces.

show abstract

Section: User-centred Design: Beyond Task Performancementioning

confidence: 99%

Understanding customers' holistic perception of switches in automotive human–machine interfaces

2010

View full text Add to dashboard Cite

show abstract

“…Multivariate analysis methods are then applied to find out the relationship between the subjective feeling results and the physical properties of the surfaces. This technology has recently been applied to industries such as automotive, cosmetic and other consumer-orientated product manufacturers [3]. The above-mentioned four modes are not equally weighted in touch-feel perception.…”

Section: Introductionmentioning

confidence: 99%

Quantifying touch–feel perception: tribological aspects

Liu

Yue

Cai

et al. 2008

Meas. Sci. Technol.

View full text Add to dashboard Cite

Abstract. We report a new investigation into how surface topography and friction affect human touch-feel perception. In contrast with previous work based on micro-scale mapping of surface mechanical and tribological properties, this investigation focuses on the direct measurement of the friction generated when a fingertip is stroked on a test specimen. A special friction apparatus was built for the in-situ testing, based on a linear flexure mechanism with both contact force and frictional force measured simultaneously. Ten specimens, already independently assessed in a 'perception clinic', with materials including natural wood, leather, engineered plastics and metal were tested and the results compared with the perceived rankings. Because surface geometrical features are suspected to play a significant role in perception, a second set of samples, all of one material were prepared and tested in order to minimise the influence of properties such as hardness and thermal conductivity. To minimise subjective effects, all specimens were also tested in a roller-on-block configuration based upon the same friction apparatus, with the roller materials being steel, brass and rubber. This paper reports the detailed design and instrumentation of the friction apparatus, the experimental set up and the friction test results. Attempts have been made to correlate the measured properties and the perceived feelings for both roughness and friction. The results show that the measured roughness and friction coefficient both have a strong correlation with the rough-smooth and grippy-slippery feelings.

show abstract

“…The methodology was inspired by the Kansei Engineering approaches [16] and was also influenced by Clos' work [26] on multi-sensory stimuli evaluation. We built this methodology using the results of a previous research focused on vision that defined interdependent categories characterising the perception of European for future hybrid using images and keywords.…”

Section: Methodology 41 Introductionmentioning

confidence: 99%

“…Concerning response to product, feelings will be relatively mild when compared to the possible spectrum of human emotions [16]. This makes them more difficult to capture as well.…”

Section: Emotionsmentioning

confidence: 99%

Mapping a Multi-sensory Identity Territory at the Early Design Stage

Gentner

Bouchard

Esquivel

et al. 2013

IJAE

View full text Add to dashboard Cite

is an open access repository that collects the work of Arts et Métiers ParisTech researchers and makes it freely available over the web where possible. Abstract: This article presents a kansei design methodology. It is placed at the very beginning of the design process and aims to influence the following steps in order to improve the user's understanding and experiencing of the designed product. The experimentation combines in a subtle way the design thinking approach of learning by doing and the kansei engineering quantitative approach. The research presented is based on the results of a previous study that defined the semantic and emotional scope of future hybrid cars for European using visual stimuli. Building on this scope this kansei design methodology creates and assesses multisensory atmospheres is order to provide tangible direction composed of vision, touch, hearing and smell stimuli. From the cognitive and affective responses of the 42 participants we were able to detail 3 directions for future cars interiors that aim to enrich the styling design briefs and to influence the design strategies such as the management of the different grades. The research presented here was supported by the Kansei Design department from Toyota Motor Europe (TME-KD). This collaboration also brought an industrial context to it.

show abstract

Kansei engineering as a powerful consumer-oriented technology for product development

Cited by 555 publications

References 4 publications

Understanding customers' holistic perception of switches in automotive human–machine interfaces

Understanding customers' holistic perception of switches in automotive human–machine interfaces

Quantifying touch–feel perception: tribological aspects

Mapping a Multi-sensory Identity Territory at the Early Design Stage

Contact Info

Product

Resources

About