Kannibale-Werden

Bischoff, Eva

doi:10.1515/transcript.9783839414699

Cited by 27 publications

(2 citation statements)

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“…Whenitcomestousingabalancedscorecardapproachtowardsliterallyanyformofperformance appraisal,itiscrucialtounderstandthatitchoosesthebestofelementswhichareinfluentialand contributory factors towards providing effective results on performance measurement (Bischoff, 2011).Theaimofthismethodistobringclarityandbalanceontheresultsofperformanceforan organizationtoeasilyanalyzeandidentify.Tobringfurtherclaritytothetopic,abriefhistoryon thebalancedscorecardisprovidedbelow.Thebalancedscorecardtechniqueofmeasurementwas inventedbytheKaplanandNortonin1990.Itwasfurtherdevelopedbythemin1992andhasnow becomeawidelyusedmeasurementtechniqueallovertheworld.…”

Section: Digital Marketing and The Balanced Scorecardmentioning

confidence: 99%

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Measuring Digital Marketing Performance

Fatin

Rahman

2020

International Journal of Applied Management Theory and Research

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Ever since its inception in the early 1990s, digital marketing has received significant attention as marketing strategies in industry and academia. The advent of the Internet and related information technologies has initiated the new marketing framework for business and business-related strategies. Companies have been taking significant actions to switch from traditional marketing to digital marketing strategies. Even then, the marketing performance measurement practices in this field are reported to be less developed. This article is an attempt to examine digital marketing media and its campaigns and provide a framework to measure the performance of digital marketing. To measure the performance of digital marketing campaigns, the article uses the balanced scorecard approach devised by Kaplan and Norton. In this article, descriptive comprehension is provided on the measurement of digital marketing performance. The measurement incorporates four perspectives such as customer, business value, internal processes, and growth and innovation. The outcome of this work may help managers and researchers gain insights into the theoretical and practical strategic characteristics of digital marketing and its performance measurement.

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Section: Digital Marketing and The Balanced Scorecardmentioning

confidence: 99%

“…Initially,itwasactuallyintroducedbytheNolanNortonInstituteinWorld(Bourne&Bourne, 2009).In1996,KaplanandNortonpublishedabook"TheBalancedScorecard".Fromthatdateto 2019muchworkhasbeenconductedbyacademiciansandtradersonthebalancedscorecard (Bischoff, 2011). A break-down of a balanced scorecard is provided.…”

Section: Digital Marketing and The Balanced Scorecardmentioning

confidence: 99%

Measuring Digital Marketing Performance

Fatin

Rahman

2020

International Journal of Applied Management Theory and Research

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Ausweisungen als Element der (Re-)Produktion kolonialer Maskulinität während der deutschen Kolonialherrschaft in Deutsch-Südwestafrika (1884-1915)

Severin

2014

Männlichkeit Und Reproduktion

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Verweigerte Männlichkeit

Stephan

2024

GenderCodes - Transkriptionen Zwischen Wissen Und Geschlecht

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In Zeiten der Debatten um »toxische Männlichkeit« scheint das Thema »verweigerte Männlichkeit« auf den ersten Blick randständig zu sein. Umso mehr erstaunt, dass es in der Literatur zahlreiche Figuren gibt, die den klassischen Heldendiskurs nicht bedienen und als Sonderlinge, Außenseiter oder Träumer von ihren Autoren konzipiert sind. Zwischen Rebellion und Melancholie schwankend entziehen sich die Männerfiguren den herrschenden Geschlechterdiskursen - oft um den Preis der eigenen Auslöschung. Anhand von Fallbeispielen vom Sturm und Drang bis zur Neuen Sachlichkeit stellt Inge Stephan abweichende, abtrünnige und alternative Typen von Männlichkeit vor und hinterfragt sie dabei kritisch auf ihr Widerstandspotential für die Gegenwart.

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Kannibale-Werden

Cited by 27 publications

References 0 publications

Measuring Digital Marketing Performance

Measuring Digital Marketing Performance

Ausweisungen als Element der (Re-)Produktion kolonialer Maskulinität während der deutschen Kolonialherrschaft in Deutsch-Südwestafrika (1884-1915)

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