Kandidat Ideal atau Populis?: Strategi Framing Visual Ganjar Pranowo dan Puan Maharani Melalui Instagram
Dian Rousta Febryanti,
Nyarwi Ahmad
Abstract:Self-presentation and visual branding strategy through social media, particularly Instagram, have been increasingly developed by Indonesia’s public figures, including Ganjar Pranowo and Puan Maharani. This article examines what types of personal brand visualized by these public figures through their Instagram accounts in between 1 August and 25 October 2022. Having adopted political marketing perspective, we adopt Munoz and Towner’s (2017) two concepts of framing personal brand visualisation, which are framing… Show more
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