Kampanye #Berkaingembira Dalam Membangun Kesadaran Generasi Z Akan Budaya Berkain

Santiyuda, Putu Cemerlang; Purnawan, Ni Luh Ramaswati; Gelgel, Ni Made Ras Amanda

doi:10.35508/jikom.v12i1.7365

Cited by 3 publications

(3 citation statements)

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“…The #Berkaingembira campaign in building Generation Z's awareness of cloth culture by Santiyuda et al (2023) shows how in the era of globalization and digitalization, the flow of information is growing rapidly and widely, including the spread of foreign cultural products via social media. Generation Z, as the original digital generation, is massively exposed.…”

Section: Introductionmentioning

confidence: 99%

Wastra Batik As A Fashion Interest Among Generation Z In The Community Of Remaja Nusantara (2023)

Adjani

2024

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This research investigates the interest of Generation Z in batik textiles as a fashion element within the Nusantara Youth Community in Jakarta. Batik textiles are perceived not only as a fashion statement but also as a medium for expressing cultural identity. Generation Z, growing up in the digital era, integrates batik textiles with contemporary fashion trends. Each batik fabric possesses unique features and symbolism reflecting Indonesian culture. The Nusantara Youth Community, established in 2020, strives to preserve batik textiles through various activities and campaigns. The study employs an ethnographic approach, focusing on interactions within the community, revealing that Generation Z in Jakarta has a strong inclination towards batik textiles. The research aims to identify the aesthetic values driving their interest and to understand the effectiveness of the community's preservation campaigns. Findings indicate that Generation Z incorporates batik textiles into their fashion choices, influenced by both aesthetic appeal and cultural resonance. While the Nusantara Youth Community plays a role in this trend, a cultural understanding gap was identified that requires addressing. Overall, the research provides insights into the cultural fashion interests of Generation Z and the aspirations of the new generation towards cultural heritage.

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Section: Introductionmentioning

confidence: 99%

Wastra Batik As A Fashion Interest Among Generation Z In The Community Of Remaja Nusantara (2023)

Adjani

2024

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“…These videos can showcase a child's everyday activities, along with captions that provide information about the child's identity. Support from social media users can manifest through comments, likes, and shares, enhancing engagement on the parents' or caregivers' TikTok accounts (Santiyuda et al, 2023).…”

Section: Introductionmentioning

confidence: 99%

Representation of Parenting Based on Sharenting (Semiotic Analysis of Roland Barthes on the TikTok Account @IDAWIDA)

Yemima,

Palupi,

Kusumaningrum

2023

J. Komun. Bisnis

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The development of digital technology has made the practice of sharenting popular among the public, including public figures and ordinary people. This phenomenon occurs because the ease and sophistication of technology allow them to quickly and easily share information. Sharenting refers to the act of sharing information about children on social media. This research aims to analyze the representation of sharenting-based parenting on the TikTok account @Idawida, which is the caregiver of celebrity child Gala Sky. In this study, Stuart Hall's theory of representation is used to understand the social and symbolic meanings in sharenting representations, while Roland Barthes' semiotic analysis method is used to analyze @Idawida's content for the past 6 months. The results of the analysis show that sharenting representations include video content of Idawida's interactions with Gala Sky, as well as elements such as captions, viewers, likes, and top comments. Connotations involve symbolic and social meanings, such as intimacy, harmony, popularity, and positive perceptions of Gala Sky by followers. However, there are also negative myths, such as unawareness about sharenting and unconscious exploitation. Additionally, the ideology found is the exploitation of Gala Sky's popularity for financial gain. Therefore, the recommendations from this research are to increase TikTok users' awareness of the implications of sharenting and develop policies that protect the privacy and interests of children on social media.

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“…(Setiawati et al, 2019) Generation Z also has unique characteristics, including as digital natives, they own more exposure tall to the use of digital platforms. (Santiyuda et al, 2023) Other research shows that generation millennials, incl Generation Z, have a trend to buy product food imported labeled halal and have an attitude positive against lawful. ( Chalid & Mirzal, 2023) In Indonesia, halal awareness and knowledge regarding the halal label have also been proven to influence the decision to purchase product halal food by Generation Z.…”

Section: Introductionmentioning

confidence: 99%

Halal Determination in View Generation Millennials and Generation Z about Product Halal Awareness Food on Digital Platforms

Aufa Rizka Azzumi,

Miswanto Miswanto,

Naqiyah Naqiyah

2023

BIJMT

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This research explores halal determination among millennials and Generation Z regarding their awareness of halal food on digital platforms. Millennials and Gen Z, influenced by the digital age, exhibit distinct consumption behaviors. With easy internet access and social media engagement, they show heightened awareness of social, environmental, and product quality issues. Understanding their perspectives on halal food awareness on digital platforms is crucial. While previous studies focused on Muslim Gen Y's consumption behavior, little is known about how Muslim Gen Z engages with halal cosmetics in Indonesia. This study investigates Gen Z, characterized by technological proficiency, online connectivity, awareness of current issues, and strong individualism. Understanding their halal awareness helps businesses develop targeted marketing strategies to cater to their needs. This research contributes to consumer behavior knowledge and factors influencing halal food awareness on digital platforms. It enables food producers and digital platforms to devise impactful marketing strategies for these consumer segments

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Kampanye #Berkaingembira Dalam Membangun Kesadaran Generasi Z Akan Budaya Berkain

Cited by 3 publications

References 0 publications

Wastra Batik As A Fashion Interest Among Generation Z In The Community Of Remaja Nusantara (2023)

Wastra Batik As A Fashion Interest Among Generation Z In The Community Of Remaja Nusantara (2023)

Representation of Parenting Based on Sharenting (Semiotic Analysis of Roland Barthes on the TikTok Account @IDAWIDA)

Halal Determination in View Generation Millennials and Generation Z about Product Halal Awareness Food on Digital Platforms

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