Just How Prepared Are You? An Application of Marketing Segmentation and Theory of Planned Behavior for Disaster Preparation

Daellenbach, Kate; Parkinson, Joy; Krisjanous, Jayne

doi:10.1080/10495142.2018.1452830

Cited by 44 publications

(37 citation statements)

References 37 publications

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“…A risk communication strategy is a plan about how to best communicate about risk and reduce risk to target audiences (Smillie & Blissett, 2010; Veil, Reynolds, Sellnow, & Seeger, 2008). Such planning often includes consideration of key factors, such as audience segmentation, the effects of communication channels, and stages of risk exposure (Daellenbach, Parkinson, & Krisjanous, 2018; Okazaki, Benavent-Climent, Navarro, & Henseler, 2015; Veil et al, 2008). Here, we focus on two of these factors, communication channels and stages of risk.…”

Section: Discussionmentioning

confidence: 99%

Avoiding Trouble: Exploring Environmental Risk Information Avoidance Intentions.

Kahlor

Olson

Markman

et al. 2018

Environment and Behavior

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This study explores predictors of risk information avoidance intentions in the context of a novel environmental threat—induced earthquakes in Texas. Given the paucity of research on risk information avoidance, this work was guided by a cognitive information behavior model. Survey data ( N = 541) from a random sample of Texas adults allowed us to explore these variables. While previous research has shown risk information seeking intentions to be robustly guided by a number of constructs, our current data suggest that risk information avoidance intentions may be more narrowly predicated on risk information avoidance-related subjective norms, attitudes, and perceived knowledge insufficiency. We discuss these findings and suggest avenues for future environmental risk research.

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Section: Discussionmentioning

confidence: 99%

Avoiding Trouble: Exploring Environmental Risk Information Avoidance Intentions.

Kahlor

Olson

Markman

et al. 2018

Environment and Behavior

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“…In making decisions in conditions of natural disasters or epidemics, many studies have used this model as a basic theory to understand consumers' buying intentions when the economy is unstable (e.g. Daellenbach, Parkinson, & Krisjanous, 2018;Deng et al, 2017;Paton, 2003). Some studies add factors or incorporate elements into the model to effectively explain the relationships between the research variables (e.g Gkargkavouzi, Halkos, & Matsiori, 2019;López-Mosquera & Sánchez, 2012) and the research results of these studies have proved the hypotheses quite effectively, in particular, many previous studies have…”

Section: Literature Review and Research Hypotheses The Theory Of Planmentioning

confidence: 99%

An Empirical Study about the Intention to Hoard Food during COVID-19 Pandemic

Long

Khoi

2020

EURASIA J Math Sci Tech Ed

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This study examines the expanded TPB model with the risk perception variable of intention to hoard food under the COVID-19 pandemic condition. All assumptions are supported by the traditional independent variables of the TPB model that affect the hoarding intention of food. However, the results of this study are completely different from previous studies when using the risk perception variable in the planned behavior theory model. In previous studies, the risk perception variable always negatively affected attitude and perceived behavior and buying intention. In this study, in contrast, the higher the risk perception the consumers get, the stronger the attitude the consumers purchase reserve goods. This demonstrates that a high-risk perception, in the case of COVID-19 pandemic or other civil unrests, will cause the intention to buy goods that no longer follows the common sense. This paper added a new perspective on the negative aspects of risk perception.

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“…These include, unprepared and uninterested, willing but could do more, it's just too difficult and knowing, interested, and prepared. The authors recommended a wider public policy context to build understanding and resilience [26]. About the ideas of the previous literature, a chapter discussed disaster response logistics and its connection to the emergency functions conducted in relief agencies and identifies under-studied areas where logistic research could enhance operational effectiveness [27].…”

Section: Literature Reviewmentioning

confidence: 99%

Sources of Information, Training Needs, Preparation and Response to Disaster of Selected Communities in Central Luzon, Philippines

Asio

2021

IJ-HuMaSS

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Nature has its due course and disaster is always an aftermath of a catastrophic event. The purpose of this study is to assess the sources of information, training needs, preparation, and response of the community to disaster. To achieve this purpose, the study used a descriptive design with the survey as the instrument for data gathering. For the respondents, 136 individuals took part in the survey which took two months to accommodate. The researcher created a simple survey instrument and subjected it to reliability and validity tests. In analyzing the data, the researcher used weighted mean, standard deviation, t-test, and analysis of variance. Results showed that the radio is the most common source of information to disaster. Respondents emphasized the need for disaster training in the community and they also indicated that they partially observed the preparation and response in their communities. At the same time, there were significant differences observed in the sources of information, training needs, preparation, and response to the disaster of the respondents when grouped according to their communities. Furthermore, a significant difference emerged in the training needs when grouped according to the members of the family. Based on the results, the researcher recommends a community disaster preparation enhancement program for the involved communities in the study.

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Just How Prepared Are You? An Application of Marketing Segmentation and Theory of Planned Behavior for Disaster Preparation

Cited by 44 publications

References 37 publications

Avoiding Trouble: Exploring Environmental Risk Information Avoidance Intentions.

Avoiding Trouble: Exploring Environmental Risk Information Avoidance Intentions.

An Empirical Study about the Intention to Hoard Food during COVID-19 Pandemic

Sources of Information, Training Needs, Preparation and Response to Disaster of Selected Communities in Central Luzon, Philippines

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