Jugendsprache

Bahlo, Nils; Becker, Tabea; Kalkavan-Aydın, Zeynep; Lotze, Netaya; Marx, Konstanze; Schwarz, Christian; Şimşek, Yazgül

doi:10.1007/978-3-476-04767-0

Cited by 7 publications

(3 citation statements)

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“…In general, youth language facilitates information exchange on eye level and functions as a show of solidarity and belonging to a certain social group and distinction to other groups. On the individual level it can also be part of developing and expressing identity and lifestyle (Bahlo et al, 2019). Thus, is it not surprising that in advertisement youth language is used "to establish proximity to the target group" (Femers-Koch, 2018, 116) and to enable a direct and emotional address.…”

Section: Authentic Expression-youth Languagementioning

confidence: 99%

Environmental Science Communication for a Young Audience: A Case Study on the #EarthOvershootDay Campaign on YouTube

2020

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Addressing global sustainability challenges such as climate change in democratic societies requires thorough political and societal debates. Science and environmental communication is needed to inform these debates. However, not all parts of society are equally reached by traditional science communication. In particular young people, especially without academic background, are often left out. The cooperation of science communicators with influencers on the video platform YouTube can be a way to convey scientific information and raise awareness for environmental issues with new young audiences. This case study looks at three videos from the campaign #EarthOvershootDay on YouTube by the WWF (World Wide Fund for Nature) Germany and the educational initiative MESH Collective. The focus of the analysis lies on the established success factors of communication through influencers—specifically authenticity, comprehensibility and storytelling—and how they play out in detail in the three exemplary videos. Besides the analysis of the videos, the study is corroborated by interviews with the producers and a comment analysis in order to include the perspective of the viewers. Our analysis confirms previous findings on science communication with influencers and illustrates the practical implementation of these findings. It shows that authenticity is a central aspect which is not disturbed through the presentation of scientific content. The storytelling approaches are tailored to the respective influencer and their style. The language and structure of the videos are simple and comprehensible, scientific arguments focus on selected aspects and are tied to examples from everyday life. The comments by the users support these findings with the majority of comments addressing the three aspects of our analysis being positive. However, evidence for an in-depth engagement with the scientific contents could not be found in the comments. The stated goal of the campaign to reach educationally disadvantaged young people was only reached to a limited degree according to the assessment of the producers. Additionally, the views of two of the three videos remained below the average for the respective channel. Taken together this indicates that cooperation with influencers might not be an “all-purpose tool” guaranteeing success for science communication.

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Section: Authentic Expression-youth Languagementioning

confidence: 99%

Environmental Science Communication for a Young Audience: A Case Study on the #EarthOvershootDay Campaign on YouTube

2020

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“…Jugendsprache mempunyai ciri khas yang membedakannya dengan bahasa Jerman standar, yang dapat dilihat dari bentuknya. Bahlo et al (2019) menyatakan bahwa Jugendsprache memiliki penanda linguistik pada beberapa tingkatan, yaitu leksikon, pembentukan kata, pergeseran semantik, dan sintaksis. Leksikon dalam Jugendsprache merupakan penanda linguistik yang paling dinamis dan cepat berubah.…”

Section: A Pendahuluanunclassified

“…Selanjutnya, klasifikasi tersebut dijelaskan dengan grafik untuk mengetahui bentuk Jugendsprache yang paling dominan. Setelah proses pengelompokan, data dianalisis menggunakan teori karakteristik bentuk Jugendsprache yang dikemukakan oleh Bahlo et al (2019).…”

Section: B Metodeunclassified

Jugendsprache: bahasa remaja Jerman pada akun Instagram Funk

Maharani,

Nugroho

2024

Diglosia

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German youth language or Jugendsprache is a language style used by German teenagers and young adults in their daily communication. This language style is adopted by a German content network named Funk in its Instagram account posts to gain attention from its audience, which specifically targets people aged between 14 to 29 years old. The purpose of this research is to investigate the forms of Jugendsprache used by Funk in their Instagram posts. The design of this research is descriptive qualitative. The data corpus in total of 288 sentences was acquired from Funk’s Instagram account. The results unveiled that there were 177 lexicons, 55 word formations and 28 semantic shifts found from the data. Anglicism, in total of 112 data, is the most dominant lexicon phenomenon compared to the others. Another significant process are 29 composition data in word formation and 23 extensions of meaning data in semantic shift. From this research, it was found that English is widely used in Funk’s contents, either in the form of words, phrases, sentences in full English or English words adopted into the German morphological system. Funk utilizes English to make their contents interesting for its’ target audience, the young people.

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Zur Einleitung: Was das Deutsche heute ausmacht

Freywald

Wiese

2023

Deutsche Sprache Der Gegenwart

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Jugendsprache

Cited by 7 publications

References 0 publications

Environmental Science Communication for a Young Audience: A Case Study on the #EarthOvershootDay Campaign on YouTube

Environmental Science Communication for a Young Audience: A Case Study on the #EarthOvershootDay Campaign on YouTube

Jugendsprache: bahasa remaja Jerman pada akun Instagram Funk

Zur Einleitung: Was das Deutsche heute ausmacht

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