We often have to remember new faces so that we can recognize them later in time. Recently, wefound that memory reports for basic visual features (e.g., colors and shapes) are susceptible to systematic distortions as a result of comparison with new visual input, especially when the input is perceived as similar to the memory. In this study, we tested whether this similarity-induced memory bias (SIMB) would also occur with more complex face stimuli. Here, across two experiments, we showed that face memories are also susceptible to SIMB. Furthermore, once induced, SIMB persisted over time across cues through which the face memory was accessed for memory report. Our results demonstrate the generalizability of SIMB and suggest potential real- world implications.