Judging a product by its cover: Packaging sustainability and perceptions of quality in food products

Magnier, Lise; Schoormans, Jan; Mugge, Ruth

doi:10.1016/j.foodqual.2016.06.006

Cited by 209 publications

(205 citation statements)

References 55 publications

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“…These interaction effects were not statistically significant, so we cannot confirm the result that respondents are willing to pay for organic beer when it is produced locally. This result might indicate that respondents assume that local products are already sustainable and thus the organic label might not have an additional effect [54]. However, other measures (see Table 3 and Figure 1) also reflect the limited interest in organic food consumption and the apparent indifference of our sample towards organically produced beer.…”

Section: Resultsmentioning

confidence: 92%

Beer and Organic Labels: Do Belgian Consumers Care?

Poelmans

Rousseau

2017

Sustainability

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Abstract:We investigate whether beer drinkers are willing to pay a price premium for organic beer compared to conventional beer. Moreover, we identify subgroups of consumers with different preference patterns by investigating whether specific personal characteristics of the purchasers have an influence on this willingness-to-pay. Specifically, results are reported from a survey including a stated choice experiment of consumer decisions concerning beer purchases in Flanders (Belgium), focusing on organic labels. A non-probabilistic sampling method was used over the Internet and 334 responses were useable for the empirical analysis. Each respondent was asked to choose their preferred beer from a series of nine choice cards describing three different beer varieties. In this respect, we created a two-block design, each consisting of nine choice cards. Each respondent was randomly presented with one of the two blocks, so that an equal distribution of the blocks could be obtained. Overall, we find that our sample is statistically indifferent between a beer with an organic label and a similar beer without an organic label. This is in line with previous research that stated that consumers are unwilling to pay high price premiums for organic vice products, such as beer. We find no statistically different preferences for male or female respondents, or for members or non-members of nature protection organizations. However, we find a significant difference (p-value = 0.029) between primary beer shoppers who have a zero willingness-to-pay (WTP) for organic beer compared to similar non-organic beer and the reference group that has a negative WTP of 14 Euro per 1.5 L for organic beer. In addition, the WTP for beer drinkers older than 40 (negative WTP of 22 Euro per 1.5 L) and the WTP for frequent beer drinkers (zero WTP) are statistically different from the reference group (p-value = 0.019 and 0.000 respectively).

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Section: Resultsmentioning

confidence: 92%

Beer and Organic Labels: Do Belgian Consumers Care?

Poelmans

Rousseau

2017

Sustainability

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“…Attributes, such as taste, were excluded because consumers were not available prior to consumption. Different to some latest studies [41,42], we did not add the sustainable packaging material as an attribute in the experiment due to no eco-labeled packaging logos or such cues in the present Chinese agricultural market. The definitions of the four rice attributes are described in Table 1.…”

Section: Survey Design and Data Descriptionmentioning

confidence: 99%

Consumer Choices and Motives for Eco-Labeled Products in China: An Empirical Analysis Based on the Choice Experiment

2017

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Based on choice experiments conducted via face-to-face interviews with 435 participants in four provincial areas of China (Shanghai, Zhejiang, Jiangsu, and Guangdong), Chinese consumers' preferences and motives for purchasing eco-labeled rice are examined in this study. The heterogeneous effects of each motivating channel are also investigated. The results reveal positive correlations between premiums for eco-labeled rice and consumers' concerns about food safety and the environment, suggesting that health benefits and environmental considerations are the two critical motivations. The willingness to pay for eco-labeled rice does not increase with consumers' knowledge of the different production standards indicated by each eco-label. Individual characteristics that determine each class are further explored through a seemingly irrelevant regression to identify the target group of consumers for policy-makers.

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“…Magnier and Schhormans [20] found that the visual and verbal cues of packages' sustainability foster significant environmental concerns, as consumers' intentions were to purchase sustainable food products. Magnier et al [4] also found that whether a product is considered a healthy food (raisins) or an unhealthy food (chocolate bar), the perceived quality of an eco-friendly packaged product was higher than a conventionally packed product. This presupposes that eco-friendly packaging has benefits that increase a product's value.…”

Section: Theoretical Background and Hypothesismentioning

confidence: 99%

“…Consumers regard organic chocolate chip cookies as less tasty than conventional ones [14]. According to Magnier et al [4], consumers preferred the eco-friendly packed chocolate bar which is strongly related to hedonic than conventional. According to the previous studies, we can hypothesize that when the expectations for products are congruent with the expectations for eco-friendly ingredient, consumers will prefer eco-friendly ingredient products over eco-friendly packaged products because generally consumers have higher preference for eco-friendly ingredient products.…”

Section: Theoretical Background and Hypothesismentioning

confidence: 99%

“…In the marketplace, we can find many kinds of certifications that indicate the sustainability of a product, especially for food products. Certifications of the sustainable attributes of sustainable food products can be divided into two parts [4]. One involves the products' internal sustainability (e.g., ingredient: organic, and Hazard Analysis and Critical Control Point-HACCP) while the second involves the products' external sustainability (e.g., Fairtrade, and eco-friendly package).…”

Section: Introductionmentioning

confidence: 99%

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Consumers’ Attitude toward Sustainable Food Products: Ingredients vs. Packaging

et al. 2016

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Abstract:The availability of and preference for eco-friendly products have increased; however, understanding of sustainable products is still insufficient because most studies have been focused only on organic products. The availability and understanding of organic products are high, but not complete. With regards to environmental protection, it is important to focus not only on the eco-friendly ingredients but also on the eco-friendly packaging because packaging has recently been found to be a primary cause of pollution. Through three studies, this article investigated the interaction between the effect of consumers' willingness to buy (WTB), the price premium for eco-friendliness (internal: eco-friendly ingredients vs. external: eco-friendly packaging), and the product's attributes. Three experimental studies were conducted to determine whether the consumers' WTB and the price premium for sustainable products differ according to the eco-friendliness of the product and the product's attributes. In Study 1 and Study 3, analysis of variance (ANOVA) was conducted; and, in Study 2, analysis of covariance (ANCOVA) was conducted. The results of Study 1 and Study 2 suggested that the consumers' WTB for sustainable products can differ according to the product's attribute. Moreover, results of Study 3 revealed that consumers' WTB and satisfaction for sustainable products can differ according to level of packaging.

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Judging a product by its cover: Packaging sustainability and perceptions of quality in food products

Cited by 209 publications

References 55 publications

Beer and Organic Labels: Do Belgian Consumers Care?

Beer and Organic Labels: Do Belgian Consumers Care?

Consumer Choices and Motives for Eco-Labeled Products in China: An Empirical Analysis Based on the Choice Experiment

Consumers’ Attitude toward Sustainable Food Products: Ingredients vs. Packaging

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