“…Analogies with the cultural and religious imperialism of later empires have been less frequent, though questions of both "Assyrianization" (Parpola 2004, 9-10) (on the model of "Romanization" or "Westernization") and "deculturation" (Liverani 1979, 300;Zehnder 2005, 548;Mazzoni 2014, 697-99) have sometimes been raised. It was once a common view that the worship of the Assyrian national god Aššur was imposed on conquered territories (e.g., Olmstead 1908, 171;Spieckermann 1982). By contrast, Holloway's (2002) more recent take on Assyrian religious imperialism considers both the positive and negative treatment of local cults to be part of the empire's hegemonic project.…”