Journalistic Potential Ugra's “Community of Journalistic Texts”: A Conceptual Approach

Abstract

Within the framework of the conceptual approach, the article presents one of the possible ways to evaluate the journalistic texts of Ugra as a component of “community journalism”. The purpose of the article is to describe the journalistic potential of Ugra journalistic texts as a community text based on a conceptual approach. Journalistic texts of Ugra authors on Ugra information portals were used as research materials. The result of the study was the clarification of the concepts of “local journalistic text” and “community journalistic text”, the criteria by which we refer a particular media text to a community journalistic text were determined. The regional component of the journalistic text is proposed to be evaluated through the analysis of its conceptual sphere. Having analyzed more than 900 journalistic publications on the information portals of Ugra, the author identifies their basic concepts and concludes that they define the general mental space of Ugra and ensure the semantic integrity of the journalistic texts of Ugra. It is concluded that due to the general conceptual sphere, the journalistic texts of Ugra not only exist as a whole, as a meta-text, but also develop, remain modern and meet the socio-cultural needs of readers. The conceptual spheres defining the mental field of Ugra in the regional media are highlighted and presented in the form of a diagram, the basic concepts on the basis of which the vast majority of texts of Ugra journalists are based are determined. By the example of the analysis of the community journalistic texts of the authors of Ugra, general conclusions are drawn regarding a number of features of the mental space of Ugra residents as a socio-cultural community. The scientific novelty of the study consists in the fact that an attempt is presented to substantiate the concept of “community journalistic text”, to highlight the basic criteria for its evaluation. In addition, the characteristic of journalistic texts of Ugra as a local cultural phenomenon from the standpoint of conceptual analysis is presented in studies of this kind for the first time.