Journalistic counter-voices in comment sections: Patterns, determinants, and potential consequences of interactive moderation of uncivil user comments

Ziegele, Marc; Jost, Pablo; Bormann, Marike; Heinbach, Dominique

doi:10.5771/2192-4007-2018-4-525

Cited by 49 publications

(59 citation statements)

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“…Während die Beteiligung durch Reactions von persönlicher Nutzenerwartung losgelöst ist, bedingen die höhere Sichtbarkeit sowie die Möglichkeit zur Interaktion mit Kommentaren den Zusammenhang zwischen dem erwarteten persönlichen Nutzen sowie der Bereitschaft, selbst Kommentare zu verfassen. Hier kann das unterstützende Engagement von Medienunternehmen ebenfalls ansetzen: Lobende Moderationskommentare zu wünschenswerten Nutzerkommentare können für Nutzer*innen eine zusätzliche Quelle sozialer Wertschätzung sein (Ziegele et al 2018a) und sorgen zudem für eine prominentere Platzierung des Kommentars. Die Möglichkeit, von professionellen Moderator*innen positiv hervorgehoben zu werden, könnte auch für bisher weniger aktive Nutzer*innen ein Ansporn sein, sich zukünftig stärker mit konstruktiven Kommentaren in Diskussionen einzubringen.…”

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Klicken oder tippen? Eine Analyse verschiedener Interventionsstrategien in unzivilen Online-Diskussionen auf Facebook

2020

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Zusammenfassung Unzivile Online-Diskussionen können Einstellungen zu gesellschaftlichen Streitfragen polarisieren, prosoziales Verhalten gegenüber bestimmten Gruppen reduzieren und potenzielle Teilnehmende von einer aktiven Beteiligung abschrecken. Um das Diskussionsklima zu verbessern und die dysfunktionalen Konsequenzen von unzivilen Online-Diskussionen zu reduzieren, werden neben der Intervention professioneller Community-Manager immer wieder die Potenziale zivilcouragierten Engagements durch die Nutzer*innen selbst diskutiert. Die vorliegende Studie untersucht, welche Faktoren hemmend oder begünstigend auf verschiedene Formen der Intervention von Nutzer*innen gegen Inzivilität in Online-Diskussionen wirken. Anhand einer Befragung von 575 Mitgliedern der Gruppe #ichbinhier prüfen wir den Einfluss verschiedener interventionshemmender und-begünstigenden Faktoren, die wir aus der Forschung zum Bystander-Verhalten ableiten, auf die Bereitschaft, sich mittels eigener Kommentare ("tippen") oder durch die Bewertung bereits vorhandener Kommentare ("klicken") einzubringen.

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Klicken oder tippen? Eine Analyse verschiedener Interventionsstrategien in unzivilen Online-Diskussionen auf Facebook

2020

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“…To safeguard free speech online, a moderator could respond to comments that use toxic language and a negative tone using countermessaging strategies to engage those individuals in further dialogue. Emerging evidence suggests that styles of interactive moderation, where moderators request individuals using uncivil or toxic language to use more civil language, differ in their effectiveness [ 37 ]. Ziegele et al [ 37 ] found that social style of moderation (eg, moderation involving complementing comments informally or creating an informal and pleasant discussion) was associated with decreased incivility.…”

Section: Discussionmentioning

confidence: 99%

“…Emerging evidence suggests that styles of interactive moderation, where moderators request individuals using uncivil or toxic language to use more civil language, differ in their effectiveness [ 37 ]. Ziegele et al [ 37 ] found that social style of moderation (eg, moderation involving complementing comments informally or creating an informal and pleasant discussion) was associated with decreased incivility. Regulative style of moderation (eg, regulation involving checking for facts complaining about comments, requesting more civil behavior, or pointing to violations of rules) was linked to increased incivility [ 37 ].…”

Section: Discussionmentioning

confidence: 99%

“…Ziegele et al [ 37 ] found that social style of moderation (eg, moderation involving complementing comments informally or creating an informal and pleasant discussion) was associated with decreased incivility. Regulative style of moderation (eg, regulation involving checking for facts complaining about comments, requesting more civil behavior, or pointing to violations of rules) was linked to increased incivility [ 37 ]. More work at the intersection of moderation style and counter speech language strategy is needed to address increasing toxicity online.…”

Section: Discussionmentioning

confidence: 99%

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Public Response to a Social Media Tobacco Prevention Campaign: Content Analysis

Majmundar¹,

Le²,

Moran³

et al. 2020

JMIR Public Health Surveill

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Background Prior research suggests that social media–based public health campaigns are often targeted by countercampaigns. Objective Using reactance theory as the theoretical framework, this research characterizes the nature of public response to tobacco prevention messages disseminated via a social media–based campaign. We also examine whether agreement with the prevention messages is associated with comment tone and nature of the contribution to the overall discussion. Methods User comments to tobacco prevention messages, posted between April 19, 2017 and July 12, 2017, were extracted from Twitter, Facebook, and Instagram. Two coders categorized comments in terms of tone, agreement with message, nature of contribution, mentions of government agency and regulation, promotional or spam comments, and format of comment. Chi-square analyses tested associations between agreement with the message and tone of the public response and the nature of contributions to the discussions. Results Of the 1242 comments received (Twitter: n=1004; Facebook: n=176; Instagram: n=62), many comments used a negative tone (42.75%) and disagreed with the health messages (39.77%), while the majority made healthy contributions to the discussions (84.38%). Only 0.56% of messages mentioned government agencies, and only 0.48% of the comments were antiregulation. Comments employing a positive tone (84.13%) or making healthy contributions (69.11%) were more likely to agree with the campaign messages (P=0.01). Comments employing a negative tone (71.25%) or making toxic contributions (36.26%) generally disagreed with the messages (P=0.01). Conclusions The majority of user comments in response to a tobacco prevention campaign made healthy contributions. Our findings encourage the use of social media to promote dialogue about controversial health topics such as smoking. However, toxicity was characteristic of comments that disagreed with the health messages. Managing negative and toxic comments on social media is a crucial issue for social media–based tobacco prevention campaigns to consider.

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“…Looking at user comments as a form of political online participation and investigating the potential effects of user comments on how people perceive the related online content and expressed opinions are fruitful paths for conducting such studies. For instance, in Germany, 41 percent of Internet users read user comments at least once a week, and 30 percent actively comment at least once a month (Ziegele, Jost, Bormann, & Heinbach, 2018). A thorough theoretical reflection and methodological operationalization of studying the role of platform affordances and Full Paper power relations in this regard would bring valuable additional insights and adds a holistic approach to the research phenomenon.…”

Section: Future Researchmentioning

confidence: 99%

Combatting hate and trolling with love and reason? A qualitative analysis of the discursive antagonisms between organized hate speech and counterspeech online

Keller¹,

Askanius²

2020

SCM

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An increasingly organized culture of hate is flourishing in today’s online spaces, posing a serious challenge for democratic societies. Our study seeks to unravel the workings of online hate on popular social media and assess the practices, potentialities, and limitations of organized counterspeech to stymie the spread of hate online. This article is based on a case study of an organized “troll army” of online hate speech in Germany, Reconquista Germanica, and the counterspeech initiative Reconquista Internet. Conducting a qualitative content analysis, we first unpack the strategies and stated intentions behind organized hate speech and counterspeech groups as articulated in their internal strategic documents. We then explore how and to what extent such strategies take shape in online media practices, focusing on the interplay between users spreading hate and users counterspeaking in the comment sections of German news articles on Facebook. The analysis draws on a multi-dimensional framework for studying social media engagement (Uldam & Kaun, 2019) with a focus on practices and discourses and turns to Mouffe’s (2005) concepts of political antagonism and agonism to operationalize and deepen the discursive dimension. The study shows that the interactions between the two opposing camps are highly moralized, reflecting a post-political antagonistic battle between “good” and “evil” and showing limited signs of the potentials of counterspeech to foster productive agonism. The empirical data indicates that despite the promising intentions of rule-guided counterspeech, the counter efforts identified and scrutinized in this study predominantly fail to adhere to civic and moral standards and thus only spur on the destructive dynamics of digital hate culture.

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Journalistic counter-voices in comment sections: Patterns, determinants, and potential consequences of interactive moderation of uncivil user comments

Cited by 49 publications

References 0 publications

Klicken oder tippen? Eine Analyse verschiedener Interventionsstrategien in unzivilen Online-Diskussionen auf Facebook

Klicken oder tippen? Eine Analyse verschiedener Interventionsstrategien in unzivilen Online-Diskussionen auf Facebook

Public Response to a Social Media Tobacco Prevention Campaign: Content Analysis

Combatting hate and trolling with love and reason? A qualitative analysis of the discursive antagonisms between organized hate speech and counterspeech online

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