Journalismus und Instagram

doi:10.1007/978-3-658-34603-4

2022

DOI: 10.1007/978-3-658-34603-4

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Journalismus und Instagram

Abstract: Über viele Jahre (und einige sagen bis heute) war Wissenschaft geprägt vom Dreiklang aus Beobachtung, Auswertung und Publikation. Dieses traditionelle Verständnis und die daran anknüpfenden Handlungsroutinen haben in jüngerer Vergangenheit neue Impulse erhalten. Unter dem Schlagwort der "Transformativen Wissenschaft" sind neue Rollen-und Selbstverständnisse entstanden und diskutiert worden (vgl. Meier et al., 2020, S. 5). Konkret geht es um "eine Wissenschaft, die gesellschaftliche Transformationsprozesse nich… Show more

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Cited by 3 publications

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Adapting to Affordances and Audiences? A Cross-Platform, Multi-Modal Analysis of the Platformization of News on Facebook, Instagram, TikTok, and Twitter

2022

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To capture audiences' attention on social media, news outlets may disseminate journalistic content in line with platform instead of mass media logics, indicating a platformization of news. Taking a cross-platform, multi-modal approach, we analyze how German outlets select and adapt existing stories for Facebook, Instagram, TikTok, and Twitter. We combine a computational and a manual content analysis of articles and social media posts (N ¼ 4,412), including related images/videos (N ¼ 6,850). Overall, evidence for outlets following platform logics on social media is limited: News outlets select and adapt news on a technical level, for instance by distributing more content on news-centered platforms like Twitter or by fostering on-platform engagement by excluding external links on Instagram. However, they do not systematically select or adapt news on a more communicative level, for instance by preferring specific topics for social media or by using more engaging language on platforms.

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Adapting to Affordances and Audiences? A Cross-Platform, Multi-Modal Analysis of the Platformization of News on Facebook, Instagram, TikTok, and Twitter

2022

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The Journalist on Social Media: Mapping the Promoter, Celebrity and Joker Roles on Twitter and Instagram

Mellado

Hermida

2023

Digital Journalism

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Information vs. Presentation: Three Different Approaches to Media Organizations’ Science Communication on Instagram

Planer,

Seibert,

Godulla

et al. 2023

Journalism and Media

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As science journalism is growing in importance and reader interest, the social media platform Instagram provides new opportunities for media organizations to distribute scientific content. The growing danger of fake news and misinformation, as well as the ongoing pandemic and trends in media consumption patterns, make it increasingly necessary for science journalists to deliver reliable content in a well-designed manner on digital platforms. This study investigates how German media companies and individual journalists inform lay audiences on new publications, findings, and developments in sciences, using the platform Instagram. A representative quantitative content analysis of Instagram posts (n = 2.605) of nine wide-ranging German accounts related to science journalism shows that the three analyzed groups (public service media outlets, private outlets, and individual journalists) pursue significantly different approaches in how they communicate scientific content on Instagram—ranging from informative to entertaining posts—varying in their text length, the complexity of the media elements used, and the tone of voice. The results shed light on a diversification of journalistic approaches to communicating scientific content on Instagram, as well as which approaches seem fruitful. Thereby, the nature of the media organization influences the complexity, design, and purpose of their science communication on Instagram.

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Journalismus und Instagram

Cited by 3 publications

References 77 publications

Adapting to Affordances and Audiences? A Cross-Platform, Multi-Modal Analysis of the Platformization of News on Facebook, Instagram, TikTok, and Twitter

Adapting to Affordances and Audiences? A Cross-Platform, Multi-Modal Analysis of the Platformization of News on Facebook, Instagram, TikTok, and Twitter

The Journalist on Social Media: Mapping the Promoter, Celebrity and Joker Roles on Twitter and Instagram

Information vs. Presentation: Three Different Approaches to Media Organizations’ Science Communication on Instagram

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