Journalism and Media Convergence

Abstract

The advertising industry and the media industry have long been tied together to reach their main objectives. The advertising industry used media as ad vehicles to embed and transport their ad messages and the media needed advertising money to finance and subsidize their activities. Additionally the advertising income of media outlets depends on economic changes -be they cyclical or structural. Journalistic media seem to be more affected by cyclical downturns than other media types, and they seem to be at least as much affected by structural changes than other media. Structural changes in advertising as well as the possibility to combine advertising in new ways, lead to a loss of advertising money for journalistic media. While advertising money is still important in the financing of journalistic media, at the moment the future of this funding source is unclear. Most likely, advertising revenue will not be large enough to finance newsrooms that are designed to make important contributions to democratic societies.

The Impact of Media Convergence on Egyptian HR Practices: A Zoom on the Newsroom Post January 2011 Revolution

“…Third, pay walls are not reaching a significant success, to compensate the fails in advertisements. As the public is unwilling to pay for online content, which may also result from journalism"s increasing reliance on prefabricated PR feedings, and thus, the decreasing credibility is further supported (Russ-Mohl et al, 2013).…”

“…The increasing demands on journalists create a more pressured environment, which ultimately has a negative impact on journalistic standards (Cottle, 1999). Media convergence not only redefines the tasks of journalists and newsrooms, but also reshapes the business environments of media companies (Russ-Mohl, Nienstedt, & Wilzcek, 2013).…”