Journalism and Intellectual Potential of Society: Theoretical Approaches to System Analysis of Intellectual Interaction in Media Landscape

Abstract

The article describes systemic factors of optimization of Russian media landscape in the context of the societys growing intellectual level. This process provides for the best possible intellectual interaction between economic, political, scientific, educational, artistic and other social layers. The authors deal with the criteria of media publicity as combination of informational relations between the participants of this process. Using systemic and synergetic approaches the authors also study an optimal model of informational support of freedom of social creative activities based on interaction of such media realities as public reason, writers and audience communities, editorial boards and other media organizations, and others. In this relation, they analyze how the commentariat is motivated to be on the mission of increasing the societys intellectual level. The authors conclude that the purpose of intellectual interaction in the media landscape is repeat renewal of the societys intellectual potential via social creative activities. This provides the basis for intellectual maturity of each individual, which adds not only to development of intellectual culture of a person and that of various communities, but also to improvement of the current goal setting and achieving system.

Space-Related Scientific and Technical Information in Current Media Discourse: Research Results

“…The intellectual potential of modern Russian society is continuously enriched with innovations; meanwhile, it is necessary to consider the fact that intelligence must be converted into a product of both a material and moral nature: this is one of the important manifestations of the principle of the unity of consciousness and activity. The media space as a structural entity should provide optimal information interaction and influence society by creating a picture of the world that is continuously updated in the consciousness of a person, as well as by subsequently transforming potential information into real information and thereby optimizing the intellectual culture of a person [1].…”

Methodological discourse in mediоlogy: Meaning and significance in the context of journalistic education

“…Методологический дискурс в медиалогии, как отмечают многие аналитики, отличается большим разнообразием теоретических моделей, исследовательских подходов и их философских оснований. В числе наиболее часто называемыхгерменевтика, системный подход, системно-синергетический, информационный, семиотический, феноменологический методы [1][2][3][4][5][6].…”