“…M, 2001). Perceived value is the comprehensive assessment of the utility of perceived benefits and perceived sacrifices, or as the difference between perceived benefits and paid costs; it is also the ratio of perceived benefits in relation to the perceived sacrifices (Khraim, Al-Jabaly, & Khraim, 2014).Advertised selling price, advertised reference price and internal reference price are the determinants of the perceived value among different price structures (Jacoby., 1977). The customer encompasses all the costs of sacrifices like purchasing, acquisition and installation of the product or services while perceived benefits are the combinations of physical attributes of the available service in a given relationship of the product use (Khraim, AlJabaly, & Khraim, 2014).…”