Since the early 20th century, the interview has become a routine newsgathering technique (Schudson, 1994) and, within journalism, 'a dominant mode of production and presentation' (Ekstrom, 2001: 564). The interview has been particularly significant for political communication. As Ekstrom notes, '[w]hen politicians appear in the mass media … it is generally in the context of journalistic interviews' (2001: 564) and politicians' broadcast interviews are particularly influential. The original broadcast reaches a wide audience but transcripts of the interview are also provided to journalists who increasingly rely on them for the substance of newspaper articles (Ester, 2007: 120) and the footage of the interview is frequently edited into 'soundbites' for inclusion in that night's television news reports (Ekstrom, 2001).Yet, in Australia, the tradition of the one-on-one broadcast political interview is said to have 'largely died' along with a more general decline in television current affairs programmes (Turner, 2005: 30). On commercial television, politicians are now increasingly seen as a 'ratings killer'. When he was host of the programme A Current Affair, Ray Martin declared that:Anyone who suggests that you get ratings by having the Prime Minister or Leader of the Opposition on is a dope.… Australians don't want that … they don't watch. So we'll never promote the fact that we've got the Prime Minister on … (ABC Four Corners programme, 'The Uncertain Eye', 2 February 1998) Even on the Channel Nine Sunday programme (which devotes much longer time to political interviews), the producers 'assume an [audience] attention span of four to five minutes' (Oakes quoted in Wilson, 2000) and the fate of