“…Early research on the five-factor model and user behaviour focused only on a limited number of aspects, such as personality and interpersonal relationships, personality and purchase propensity, and personality and career choice, with extraversion and conscientiousness being the most frequently studied personality traits (Forret and Dougherty, 2001;Robles-Granda et al, 2020). Due to the development of online technologies, especially the emergence of social networks, interpersonal communication has changed.…”