Abstract:In this paper, we propose a new influence spread model, namely, Complementary&Competitive Independent Cascade (C 2 IC) model. C 2 IC model generalizes three well known influence model, i.e., influence boosting (IB) model, campaign oblivious (CO)IC model and the IC-N (IC model with negative opinions) model. This is the first model that considers both complementary and competitive influence spread comprehensively under multi-agent environment. Correspondingly, we propose the Complementary&Competitive influence m… Show more
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