“…In other words, cooperation should reduce the delivery costs without worsening the service quality (e.g., delivery time). At present, the relevant research on horizontal cooperation clearly shows the high profitability of collaborative distribution among LSPs (e.g., Spiegel, ; Erdmann, ; Bahrami, ; Vos et al., ; Cruijssen and Salomon, ; Cruijssen et al., , , ; Krajewska et al., ; Zhou et al., ; Adenso‐Díaz et al., ). In practice, as a result of the growing customer expectations of quality and service, similar to a shorter waiting time in the logistics industry, LSPs have to consider not only cost savings or incremental profits but also improving service time via collaborative distribution.…”