Join your country’s army. A poster in the service of agitation propaganda

Szurmiński, Łukasz; Gawroński, Sławomir; Tworzydło, Dariusz; Kaczmarek-Śliwińska, Monika

doi:10.1080/23311983.2022.2037228

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2022

2023

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Cited by 2 publications

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“…We have exemplified this type of strategy in subchapter 2.2. (Szurmiński et al 2022). It redirects the viewer's attention in the direction desired by the gesture performer, in the direction of the reference established by him.…”

Section: Discussionmentioning

confidence: 99%

The multimodal construction of political personae through the strategic management of semiotic resources of emotion expression

Drăgan

Farte

2022

Social Semiotics

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This paper presents an analytical framework for analyzing how multimodal resources of emotion expression are semiotically materialized in discursive interactions specific to political discourse. Interested in how political personae are emotionally constructed through multimodal meaning-making practices, our analysis model assumes an interdisciplinary perspective, which integrates facial expression analysisusing FaceReader™ software -, the theory of emotional arcs and bodily actions (hand gestures) analysis that express emotions, in the analytical framework of multimodality. The results show how the multimodal choices that political actors make during discursive interactions allow them to build their political brand and make connections with the audience on an emotional level.

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Section: Discussionmentioning

confidence: 99%