Jiyūgaoka as Women’s Realm: A Case Study on Tokyo Genderfication

Abstract

Framed within the question of how gender influences the production of urban space, this study reveals how Jiyūgaoka, a high-end suburban area in Tokyo, has developed by targeting a particular gender role: women as caretakers and consumers. Car-safe and bike-friendly, Jiyūgaoka pedestrian areas have more greenery, pavement, and urban furniture in comparison with the average Tokyo street. Jiyūgaoka spatial practices encourage the meeting of people in the public realm, creating relationships between behaviors and their supporting physical environment. By aiming at women, other non-normative bodies were rendered into the city, enhancing public life and creating an accessible milieu. Jiyūgaoka genderfication process, by which the overlaying of commercial and gender mechanisms has impacted urban phenomena, is shown through a chronological investigation of gender-charged contents and its mapping in the urban fabric. This study demonstrates how urban transformation in Jiyūgaoka has encompassed changes in the lives of women in Japanese society. Representative examples from each period illustrate the physical translation of this development, from a home cooking school to a promenade with hundreds of benches.