The main premise of this article is that in information societies generally, and in virtual social contexts particularly, a distinctive style of interaction to facilitate the communication of difference, heterotopic communication, has emerged. It rests on two cultural foundations: an ideological belief in the positive, socially integrating power of communication, and a prevailing ethic of instrumental rationality,subjective individualism, and strategicallypracticed self-interest. The former is demonstrated by the use of simulation and spectacle as sources of information; exhibitionism/voyeurism as a communicative style; and the awareness of surveillance. The latter is seen in the competitive use of knowledge as a commodity; a surface globalism masking deep parochialism; lateral as well as vertical information inequity; and the use of public versus private as strategies for engagement rather than as spaces. Those who engage in heterotopic communication resort to their ª own devicesº both in the sense of personal agendas, strategies, interests, and interpretations, and in the form of the telecommunication tools that help realize them. These personal and technological devices allow individuals with the right educational and technical resources to avoid exposure to disagreement, difference, or other information that does not serve their direct purposes or re¯ect their particular views of the world; yet they also help convey the appearance of openness, availability, and cooperation. This style of interaction is used strategically in combination with information and communication technologies to gain social or economic advantages, but Received 13 December 1996; accepted 18 March 1997. Earlier versionsof portionsof this paper were presentedto the annual meetingsof the Society for Social Studies of Science, New Orleans, LA, October 1994, and of the International Communication Association, Albuquerque, NM, May 1995. The author also acknowledges the very helpful comments of several faculty members of the Communication Studies Program at UCLA and of anonymous reviewers.Address correspondence to Leah A. Lievrouw, University of California, Department of Library and Information Science, Los Angeles, 216 GSE&IS Bldg., Box 951520, Los Angeles, CA 90095-1520, USA. E-mail: llievrou@ucla.edu it may encourage social separatism and parochialism, inhibit the negotiation of disputes, and emphasize competing interests.