“…In the third book review of the issue, Canbulut (2017) introduces disability studies to the marketing field by reviewing Slater's (2015) book, a book that provides a critical perspective on disability research and discusses harmful labeling processes and dualities, such as able and disabled. Canbulut, adopting the perspective of the vulnerable, stresses how people labeled as disabled are marginalized through neoliberal market practices that impose the norms on how to look and how to act.…”