Ivabradine is a new bradycardic agent acting on the I f channels of sinoatrial nodal cells to decrease the rate of diastolic depolarization and thus heart rate. The benefit of ivabradine over other negatively chronotropic agents is its absence of negative inotropy. Effective management of coronary artery disease, in terms of reducing morbidity and mortality, is reliant on controlling heart rate. Ivabradine has been shown to safely and effectively reduce heart rate without compromising cardiac function in patients with coronary artery disease and more recently in patients with heart failure and raised heart rate. Furthermore, ivabradine has been shown to have a favourable side-effect profile compared with alternative bradycardic agents. This article reviews the evidence for ivabradine in coronary artery disease and heart failure and compares its safety with alternative bradycardic agents for these conditions. Keywords: coronary artery disease, drug safety, I f channel, I f channel inhibitor, ivabradine Introduction Ivabradine is a new therapeutic agent designed to reduce heart rate at rest and during exercise by selective inhibition of a novel receptor (I f channel) located on the pacemaker-cell membrane within the sinoatrial node. As such, ivabradine joins a list of rate-limiting medications already available to prescribers for the control of heart rate in coronary artery disease (CAD). This review gives a brief overview of the physiological benefits of heart rate reduction in CAD and heart failure. The pharmacology of ivabradine and the physiological and clinical impact of inhibition of the I f channel are reviewed. The results of recent clinical trials of ivabradine are also discussed giving context to the current location of ivabradine in treatment schedules for CAD and heart failure. In addition, ivabradine is reviewed in terms of its safety, and in relation to other ratelimiting medications.