Item Context and the Stability of Entity-Based and Attribute-Based Multiattribute Scaling Methods

Teas, R. Kenneth; Wong, John K.

doi:10.1086/209280

Cited by 14 publications

(4 citation statements)

References 22 publications

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“…One group received the measuring instrument requiring them to rate all attributes of a brand before moving to the next brand. This noncomparative format is so-called the "entity-based format" by Teas and Wong (1992). The second group received the instrument that required them to rate all the three brands on one attribute before moving to the next attribute.…”

Section: Methodsmentioning

confidence: 99%

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An Examination of Perceived Quality, Satisfaction, and Loyalty Relationship: Applicability of Comparative and Noncomparative Evaluation

Darsono

Junaedi

2006

GADJAH MADA INT. J. BUS.

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This paper evaluates alternative measurement approaches to investigating the relationship amongst perceived quality, customer satisfaction, and loyalty. The authors define and measure the constructs within a relative attitudinal framework and compare these results to a noncomparative or individual evaluation of brands. In addition, loyalty is measured by and defined as a behavioral and attitudinal loyalty. The object of this research is teh botol whilst the subjects are undergraduate students in Surabaya and Yogyakarta. The proposed model, with satisfaction as a mediator between quality and loyalty, is found to be an acceptable representation of data across three brands of teh botol and for both comparative and noncomparative evaluation. The use of relative attitude, however, indicates a much stronger relationship amongst perceived quality, satisfaction, and loyalty than the attitude towards a brand when they are performed in individual evaluation. With respect to predictive ability, this study’s findings suggest that comparative evaluation has higher degree of applicability than does noncomparative evaluation.

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Section: Methodsmentioning

confidence: 99%

“…The second group received the instrument that required them to rate all the three brands on one attribute before moving to the next attribute. This comparative format is also termed the "attribute-based format" (Teas and Wong 1992).…”

Section: Methodsmentioning

confidence: 99%

An Examination of Perceived Quality, Satisfaction, and Loyalty Relationship: Applicability of Comparative and Noncomparative Evaluation

Darsono

Junaedi

2006

GADJAH MADA INT. J. BUS.

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“…Barnard and Ehrenberg 1990;Teas and Wong 1992). Relative measures require judgments that use some specified reference point (e.g., "How likely is it that brand X is more durable than brand Y?…”

Section: Effectsmentioning

confidence: 99%

When Persuasion Goes Undetected: The Case of Comparative Advertising

Rose¹,

Miniard²,

Barone³

et al. 1993

Journal of Marketing Research

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“…"), unlike nonrelative measures (e.g., "Is Brand A long lasting? "), which lack an explicit point of reference in their response frames (see, for example, Barnard and Ehrenberg 1990;Teas and Wong 1992).…”

Section: Conceptual Backgroundmentioning

confidence: 99%

On the Need for Relative Measures When Assessing Comparative Advertising Effects

Miniard

Rose

Barone

et al. 1993

Journal of Advertising

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Item Context and the Stability of Entity-Based and Attribute-Based Multiattribute Scaling Methods

Cited by 14 publications

References 22 publications

An Examination of Perceived Quality, Satisfaction, and Loyalty Relationship: Applicability of Comparative and Noncomparative Evaluation

An Examination of Perceived Quality, Satisfaction, and Loyalty Relationship: Applicability of Comparative and Noncomparative Evaluation

When Persuasion Goes Undetected: The Case of Comparative Advertising

On the Need for Relative Measures When Assessing Comparative Advertising Effects

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