2017
DOI: 10.1108/jbim-11-2014-0245
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IT usage for enhancing trade show performance: evidence from the aviation services

Abstract: Abstract:Purpose While trade shows still remain an important CRM tool, recent advancements in information technology have raised concerns about the future of trade shows. This study examines the antecedents and consequences of information technology (IT) integration into trade shows. Design/methodology/approach The study employs a questionnaire-based survey with senior and middle managers in the aviation services, resulting in 135 valid responses. The data were analyzed using partial least squares structural e… Show more

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Cited by 14 publications
(7 citation statements)
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References 57 publications
(111 reference statements)
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“…Fourth, financial performance was measured on a 2 The data were assessed for early, vis-à-vis, late response bias by conducting t-tests for each construct, revealing non-significant significant differences (Armstrong and Overton, 1977). In addition, the final sample size (n = 101) was deemed to be satisfactory, considering the limited time and prior commitments of the respondents, as well as other sample sizes in the business-to-business marketing literature (e.g., Moorman, 1995;Westerlund and Rajala, 2010;Keinanen and Kuivalainen, 2015;Singh et al, 2017). seven-point Likert scale, with five items, ranging from: 1 = much worse than competitors to 7 = much better than competitors (adapted from Morgan et al, 2009).…”
Section: Operationalisations Of the Constructsmentioning
confidence: 99%
“…Fourth, financial performance was measured on a 2 The data were assessed for early, vis-à-vis, late response bias by conducting t-tests for each construct, revealing non-significant significant differences (Armstrong and Overton, 1977). In addition, the final sample size (n = 101) was deemed to be satisfactory, considering the limited time and prior commitments of the respondents, as well as other sample sizes in the business-to-business marketing literature (e.g., Moorman, 1995;Westerlund and Rajala, 2010;Keinanen and Kuivalainen, 2015;Singh et al, 2017). seven-point Likert scale, with five items, ranging from: 1 = much worse than competitors to 7 = much better than competitors (adapted from Morgan et al, 2009).…”
Section: Operationalisations Of the Constructsmentioning
confidence: 99%
“…The findings highlighted that overall there was a low degree of satisfaction among the users with some exceptions; (3) usage toward users' performance by Upadhyay et al (2018), Norzaidi et al (2007), Harrati et al (2017) and Román and Rodríguez (2015). The results show that the relationship between usage and performance is not significant; (4) users' performance toward usage by Singh et al (2017). This research shows that users' performance has a significant impact on usage.…”
Section: Introductionmentioning
confidence: 66%
“…However, IT also offers opportunities for show organizers, exhibitors and visitors. [17] According to Layton [18], SCRUM is simple framework for clearly identifying roles and organizing More effective in prioritizing tasks, and more efficient in completing work set forth. SCRUM is an iterative, incremental approach.…”
Section: Literature Reviewmentioning
confidence: 99%