It’s Really Not about the Bike: Exploring Attraction and Attachment to the Events of the Lance Armstrong Foundation

Filo, Kevin; Funk, Daniel C.; O’Brien, Daniel

doi:10.1123/jsm.22.5.501

Cited by 126 publications

(167 citation statements)

References 29 publications

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“…The PCM has been successfully used in a number of studies focusing on charitable sporting events (Filo, Funk, & O'Brien, 2008;Filo Groza & Fairley, 2012). The PCM postulates that social situational and individual factors interact and produce loyalty in sport consumers.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…According to Filo, Funk, and O'Brien (2008), "the awareness process occurs through socialization and leads to awareness outcomes such as the knowledge that a sporting event exists" (p. 503). In the attraction stage, Funk & James (2001; …”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…For example, Filo, Funk, and O'Brien (2008) Event and Festival Management,6(3), 269-281. http://doi.org/10.1108/IJEFM-04-2015-0020 charity sporting events (Filo, Funk, & O'Brien, 2009). Personal connection to the mission of the cause can also enhance participant feelings of attachment to an event.…”

Section: Motivational Factorsmentioning

confidence: 99%

“…Charity sport events have become a prevalent and proven resource development strategy for non-profit organizations (Bennett, Mousley, Kitchin, & Ali-Choudhury, 2007;Filo, Funk, & O'Brien, 2008;Scott & Solomon, 2003). Special events that involve an element of physical activity have become an increasingly popular means of revenue generation for non-profit organizations (Higgins & Lauzon, 2003).…”

Section: Introductionmentioning

confidence: 99%

“…Driven by past research, we sought to provide greater insight into the factors that contribute a participant's personal attachment to a sport charity event (Filo, Funk, & O'Brien, 2008;Filo Groza & Fairley, 2012). Secondly, we identified behavioral patterns and demographic profiles that can help predict fundraising effectiveness through the use of regression analysis.…”

Section: Introductionmentioning

confidence: 99%

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Purposeful pedaling: analyzing MS 150 participant behavior

Gregg

Pierce

Sweeney

et al. 2015

International Journal of Event and Festival Management

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Purpose – The purpose of this paper is to explore factors affecting participant awareness, attraction, and attachment to the National Multiple Sclerosis Society’s (NMSS) MS 150 PGA Tour Cycle to the Shore charitable bike ride utilizing the Psychological Continuum Model (PCM) developed by Funk and James. In addition, the authors sought to outline variables sport organizations can use to predict donor behavior. Design/methodology/approach – Data for this project were derived from an electronic survey distributed to race participants and was analyzed in SPSS® software. Regression analysis was employed. Findings – The findings support previous research employing the PCM; wherein social situational variables have the greatest influence on the relational significance of hedonic and dispositional needs in attraction and attachment to sporting events. The work supports the inclusion of communities as an additional attachment outcome. Practical implications – In all, 92 percent of riders were informed about the event through word of mouth (WOM) marketing, highlighting the importance this promotional technique in the awareness stage of the PCM. NMSS would be well served by capitalizing on the power of WOM. Originality/value – The research provides insight into predictors of fundraising efficacy. In terms of fundraising effectiveness, participants with four or more years of participation were six times more likely than first-year riders to raise $1,000 or more.

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Section: Theoretical Frameworkmentioning

confidence: 99%

Section: Theoretical Frameworkmentioning

confidence: 99%

Section: Motivational Factorsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Purposeful pedaling: analyzing MS 150 participant behavior

Gregg

Pierce

Sweeney

et al. 2015

International Journal of Event and Festival Management

View full text Add to dashboard Cite

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Episodic Volunteering at a Religious Megaevent

Cnaan

Heist

Storti

2017

Nonprofit Mgmnt & Ldrshp

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In preparation for Pope Francis's visit to Philadelphia and the 2015 World Meeting of Families, organizers looked for thousands of volunteers to help carry out these events. This is common for many one‐time and episodic events, such as large sporting events (from marathons to Special Olympics), arts and cultural events (such as festivals and concerts), and fundraising events. After the pope's visit, volunteers were asked to respond to a questionnaire about their experiences and the volunteer management of the event; 2,408 responded (34.4 percent). Data on motivation, who volunteered, recruitment, training, assignment, supervision, communication, satisfaction, and suggestions for improvement were elicited. We focused on episodic volunteering at a religious event and on a broad spectrum of issues pertaining to management of episodic volunteers. Our findings add to the knowledge regarding volunteer management and also add to conceptual understanding of the distinction between ongoing and episodic volunteers.

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Developing personal attachment to a physically active charity event

Snelgrove

Wood

Havitz

2013

J of Philanthropy and Mktg

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• Given the commonplace of physically active charity events, it is increasingly important for charitable organizations to understand how participants form personal attachments to their events so that marketers can maximize the amount of funds raised and achieve an attractive return on marketing expenditures. This exploratory study examines the ways in which participants at a walk/run for multiple sclerosis form personal attachments to the event. The limited work that has been conducted in this area has focused on cycling events, which may not include all types of participants (e.g., people with physical restrictions tied to the cause) and their experiences. Data were collected through an online questionnaire that employed open-ended qualitative questions. The findings suggest three ways in which participants form attachments to the event, including being known as a fundraiser, aligning self and cause, and developing social bonds.

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It’s Really Not about the Bike: Exploring Attraction and Attachment to the Events of the Lance Armstrong Foundation

Cited by 126 publications

References 29 publications

Purposeful pedaling: analyzing MS 150 participant behavior

Purposeful pedaling: analyzing MS 150 participant behavior

Episodic Volunteering at a Religious Megaevent

Developing personal attachment to a physically active charity event

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