2016
DOI: 10.1016/j.drugalcdep.2015.11.028
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“It's not smoke. It's not tar. It's not 4000 chemicals. Case closed”: Exploring attitudes, beliefs, and perceived social norms of e-cigarette use among adult users

Abstract: Background-Electronic cigarette (e-cigarette) use is rapidly increasing among adults in the U.S. The purpose of this qualitative study was to explore consumer perceptions about e-cigarettes, including knowledge, attitudes, beliefs and perceived social norms.Methods-A total of 14 focus groups (N = 116) were conducted with current adult e-cigarette users in five U.S. cities from March through May, 2014. Focus groups were segmented by age (young adults aged 18-29 and older adults aged 30 and older) as well as by … Show more

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Cited by 87 publications
(101 citation statements)
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“…All accounts in these focus groups of first-time use of e-cigarettes included specific individuals, friends or family who influenced the initial trial. Consistent with previous research, 5,21 this study underscores the rule of social acceptability, “social opportunity,” and perceived improved social image in e-cigarette use. Given the importance of social influence on e-cigarette initiation, 14 continuous monitoring of social climate surrounding e-cigarette use and marketing will inform regulation policy, enforcement, and health communication.…”
Section: Discussionsupporting
confidence: 89%
“…All accounts in these focus groups of first-time use of e-cigarettes included specific individuals, friends or family who influenced the initial trial. Consistent with previous research, 5,21 this study underscores the rule of social acceptability, “social opportunity,” and perceived improved social image in e-cigarette use. Given the importance of social influence on e-cigarette initiation, 14 continuous monitoring of social climate surrounding e-cigarette use and marketing will inform regulation policy, enforcement, and health communication.…”
Section: Discussionsupporting
confidence: 89%
“…192194,214,288,325327,332,335,336,338,353,354,361,369,372,374,382,384,389,390,446,448,449,453457,461464,467,471474,476,477,484,485,488,490,492,493,495,502,503 In the U.S. and Great Britain, this belief has eroded over time with more individuals mistakenly believing ENDS are as harmful or more harmful that cigarettes. 391,414 Studies suggest that ENDS are also perceived as less addictive than cigarettes, 367,375,403,446 tools that may help users reduce or quit smoking, 320,327,330,338,357,374,448,453,455,458,461,464,467,481,483,485,486,488,493,495,499 less expensive than cigarettes, 335,338,447,455,456,472,499 and more convenient or easier to use than cigarettes. 335,338,357,400,499 …”
Section: Evidence Synthesismentioning
confidence: 99%
“…Our findings support other studies that indicate confusion and a general and pervasive lack of knowledge around e-cigarettes, including among exclusive users. 1719 …”
Section: Discussionmentioning
confidence: 99%