Abstract:PurposeThis article explores (1) student perceptions and understanding of Events Management; (2) how Events Management is positioned by different UK Higher Education providers through their online marketing; and (3) the perceived value of an Events Management degree among students.Design/methodology/approachA mixed-methods approach, combining an online student questionnaire (n = 524), semi-structured interviews with current first year Events Management students (n = 24) at two UK universities, and website anal… Show more
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