This research explores the implications of the growing use of the Internet to campaign and win elections in the United States. After exploring the historic assumptions and motivations behind the use of the Internet to campaign, the authors use election data from the 2006 midterm congressional elections and webpage ranking data from the leading web-based ranking service to assess the impact of Internet campaigning. The findings indicate that web presence is a significant predictor of the total votes candidates garnered in the 2006 congressional elections, even when controlling for variables such as funding, incumbency and experience. Further, the findings also suggest that, generally, Democrats had a stronger web presence than Republicans and this increased presence contributed to their success in the election. This research suggests that potential candidates need to be particularly concerned about the success of their websites and their popularity within the Internet community when running for office.In this study, we focus on the increasing changes to the US electoral system caused by the interaction between congressional candidates and voters through the use of the Internet. In particular, we assess the effectiveness of using the interactive medium of the Internet to campaign for office and ultimately reach and motivate voters. After exploring the historic assumptions and motivations behind the use of the Internet to campaign, we use election data from the 2006 midterm US congressional elections and webpage ranking data from the leading web-based ranking service to do so. The findings presented suggest that Internet campaigning is no longer just a desirable accessory to the national campaign, but, in fact, a significant predictor of the number of votes candidates running for Congress receive. Specifically, the results indicate that candidates' web presence influenced the proportion of the vote they got. We found some variation across parties as the Democrats appear to have received much of the initial benefit of this effect.
Politics, Campaigning, and the Internet: Looking BackPredicting the nature of the impact of new technology such as the Internet on the American political system is difficult, though scholars have tried, typically in broad strokes and mostly with a positive normative view of technology