It’s mine, that’s why I speak: Destination brand psychological ownership as a mediator of the link between social media brand engagement and local residents’ voice behavior

Amani, David

doi:10.1080/23311975.2022.2031432

Cited by 15 publications

(13 citation statements)

References 47 publications

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“…Given that the concept of WOM entails the source of information sharing between people of varying levels of experience, whether through traditional or electronic communication, buyer-supplier relationships can benefit from the same. In the existing literature, sharing of information can be done through social media (Amani, 2022b;Bartschat et al, 2022) which enhances the electronic WOM (Farzin and Fattahi, 2018;Mukhopadhyay et al, 2022;Park et al, 2021), particularly in business-to-business contexts (Mai and Liao, 2022;T oth et al, 2022). Therefore, benefits revealed in the existing marketing literature on the perceived usefulness of the concept of WOM necessitate the development of a more extensive body of literature on the perceived usefulness of WOM in other disciplines, which will complement the existing ones.…”

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Thank you for sharing! Unravelling the perceived usefulness of word of mouth in public procurement for small and medium enterprises

Ismail

Changalima

2022

MANM

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PurposeOver time, the concept of word of mouth (WOM) has spread beyond marketing into other disciplines. This is because WOM is important in decision-making at both the individual and organisational levels. Also, people are more likely to trust recommendations from their peers than those from companies. Therefore, the purpose of this study is to investigate the perceived usefulness of WOM messages for small and medium-sized enterprise (SME) suppliers in participating in Tanzanian public procurement opportunities.Design/methodology/approachThe study collected cross-sectional data from 214 SME suppliers who supply common use items to public procuring organisations in Dodoma City, Tanzania. Structural equation modelling was used to test the direct relationships between study variables, and Hayes' PROCESS macro was used to test for the indirect effect of WOM message delivery on WOM attributes and the perceived usefulness of WOM.FindingsWOM attributes that include expertise differential, perceptual homophily, and trustworthiness are related to the perceived usefulness of WOM. Also, WOM message delivery mediates the relationship between the WOM attributes and the perceived usefulness of WOM in enhancing public procurement participation. Therefore, the study's findings revealed that WOM is applicable in the public procurement context, under which public buyers act as senders and suppliers act as receivers. The latter finds out about public procurement opportunities and responds to them, while the former gives suppliers whatever information they need to respond to public procurement tenders that have been advertised.Research limitations/implicationsBecause the study was cross-sectional, it was difficult to determine whether the opinions gathered over time remained consistent. Furthermore, only suppliers who are parties to framework contracts under Government Procurement Services Agency were included in the study. Therefore, the sample was limited to only suppliers supplying common use items to various public organisations in Dodoma City, Tanzania.Originality/valueThis paper integrates the concept of WOM from the marketing discipline and public procurement. As a result, the study adds to the understanding of the use of information transmission in terms of the contribution of WOM messages from public buyers to suppliers to enhance small and medium enterprises' participation in public procurement opportunities.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Thank you for sharing! Unravelling the perceived usefulness of word of mouth in public procurement for small and medium enterprises

Ismail

Changalima

2022

MANM

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“…Destination psychological ownership is a concept rooted in psychological ownership, which concerns the psychological feelings of possessing an object (Amani, 2022a;Kumar and Nayak, 2019). The literature on organizational behavior extensively discusses the idea that individuals can develop a sense of possession toward a focal or target object (Zhang and Xu, 2019).…”

Section: Destination Psychological Ownershipmentioning

confidence: 99%

Strengthening tourism ethnocentrism in emerging tourism destinations

Amani

2024

TRC

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“…Teleology, on the other hand, encompasses consequentialist ethics, which considers the potential outcome and the extent to which good or bad will result from that action [ 54 ]. Thus, business organizations have started to leverage brand ethics as part of their strategic initiative through defining, differentiating, and sustaining their corporate brands in the turbulent marketplace [ 6 ]. Furthermore, the literature suggests that perceived brand ethicality covers customer ethical judgments, which are perceived to be the functions of both consequentialist (teleological) and non-consequentialist (deontological) ethical principles [ 14 ].…”

Section: Introductionmentioning

confidence: 99%

“…In Tanzania, the first case of the COVID-19 pandemic was discovered in the Arusha region on March 16, 2020 [ 46 ]. This region is located in the northern part of Tanzania, and it is among the regions most endowed with natural tourist attractions [ 6 ]. Statistics from [ 42 ] indicate that due to COVID-19, Tanzania would expect the number of tourists to drop from 1,867,000 to 437,000, a decline of almost 76.6%.…”

Section: Introductionmentioning

confidence: 99%

Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania: mediation effect of perceived brand ethicality

Amani

Ismail

2022

Futur Bus J

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The COVID-19 pandemic undesirably affected the hospitality industry, and therefore, preventive measures have been advocated as crucial when revitalizing or rejuvenating the industry. This study investigated the interplay of predicting role of COVID-19 preventive measures, perceived brand ethicality, and brand legitimacy in the hospitality industry in Tanzania during the period of reviving the industry. Furthermore, the study examines the mediating role of perceived brand ethicality in the relationship between COVID-19 preventive measures and brand legitimacy. Data were collected from a total of 405 customers of hospitality organizations recruited via an on-site survey. Data analyses were done using structural equation modeling. Overall, the results have shown that COVID-19 preventive measures had a direct positive effect on brand legitimacy. Additionally, COVID-19 preventive measures could enhance brand legitimacy indirectly via perceived brand ethicality. The study has significant implications for different hospitality organizations and operators in Tanzania and other countries during post the COVID-19 period.

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It’s mine, that’s why I speak: Destination brand psychological ownership as a mediator of the link between social media brand engagement and local residents’ voice behavior

Cited by 15 publications

References 47 publications

Thank you for sharing! Unravelling the perceived usefulness of word of mouth in public procurement for small and medium enterprises

Thank you for sharing! Unravelling the perceived usefulness of word of mouth in public procurement for small and medium enterprises

Strengthening tourism ethnocentrism in emerging tourism destinations

Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania: mediation effect of perceived brand ethicality

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