It’s all about the brand: place brand credibility, place attachment, and consumer loyalty

Reitsamer, Bernd F.; Brunner-Sperdin, Alexandra

doi:10.1057/s41262-020-00229-z

Cited by 43 publications

(43 citation statements)

References 73 publications

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“…Loyalty was much less for BO Potentials, and there were often barriers for those people to attend. Considering that brand attachment and love is an antecedent of loyalty (Fernandes & Inverneiro, 2020; Park et al., 2010; Reitsamer & Brunner‐Sperdin, 2021; Shetty & Fitzsimmons, 2021), it would be appropriate that BO, again develop greater engagement, attachment and love with consumers, by enhancing experience at the opera. Developing a loyalty program with discounts and rewards could assist with enhancing customer relationships (Petersen et al., 2019), but also in developing loyalty to a brand (Koo et al., 2020).…”

Section: Discussion: Resonance At the Operamentioning

confidence: 99%

“…Brand attachment leads to consumption behaviour and higher levels of consumer loyalty (Park et al., 2010). Previous research reveals that a credible brand is an antecedent of brand attachment (Reitsamer & Brunner‐Sperdin, 2021), which influences brand loyalty. People who are attached to a brand will have a high intention to return, and brand attachment has a strong mediating effect.…”

Section: Literature Reviewmentioning

confidence: 99%

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Opera participants’ perceptions of brand resonance

Hall

Menzies

Zutshi

et al. 2021

Int J Consumer Studies

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The Australian performing arts industry, in the decade prior to COVID-19, was operating on a knife's edge with dwindling attendance and reductions in revenue (Fanelli et al., 2019). Reverberations from the pandemic created a crucial tipping point for the ongoing viability of performing arts organizations, including the subject company, Big Opera (Westwood, 2020). Adding to the traditional challenges of appealing to generationally shifting audiences, COVID-19, with its aerosol infectivity, required vocal arts organizations to rethink their production methods and venues as a matter of business survival (Terracini, 2020). This study postulates that organizations such as Big Opera, while aiming to operationally reconfigure after the pandemic, also need marketing innovations to restore and enhance their brand relationships with customers to improve patronage. As such, the objective of this study is to examine traditionally successful brand resonance concepts of loyalty, attachment, community and engagement (Keller, 2001(Keller, , 2020 specifically for rebuilding and sustaining attendance at the opera in the post-crisis period. The paper responds to the calls by Kemp (2015, p. 186) to undertake research to, "examine arts engagement from a … situational perspective".Operatic events are the pinnacle of the performing arts industry, both artistically and financially. Fanelli et al. (2019, p. 78) stated that, "opera is one of the most fascinating forms of performing arts which gives expression to human passions and emotions at the crossroads between music and theatre". Further extending these sentiments, Edelman et al. (2016, p. 25) mentioned that "opera is one of the most aesthetically complex of art forms, often portrayed in the popular media as cultivating an "élite" audience with high cultural capital and

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Section: Discussion: Resonance At the Operamentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Opera participants’ perceptions of brand resonance

Hall

Menzies

Zutshi

et al. 2021

Int J Consumer Studies

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“…Future researchers can test this model for other cities with different characteristics, for example, by comparing attractive vs nonattractive cities and their neighbourhoods (Lewicka, 2010b). Future research can also investigate the consequences of city brand love which may include city citizenship behaviour (Taecharungroj, 2016) and word-of-mouth (Reitsamer and Brunner-Sperdin, 2021). Prior research has also reported differences amongst natives and non-natives of a place in terms of length of residences (Hern andez et al, 2007).…”

Section: Conclusion and Future Research Directionmentioning

confidence: 99%

City brand love: modelling and resident heterogeneity analysis

Sadeque

Swapan

Ashikuzzaman

2021

JPBM

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Purpose This study aims to investigate how city dependence and city social bonding determine city brand love. In addition, the study examines whether there are different resident segments that exhibit distinct behaviour in relation to city brand formation. Design/methodology/approach The study is based on primary responses collected from 595 residents from Khulna city in Bangladesh. The research model is tested using partial least square (PLS) structural equation modelling. The resident segments were identified using PLS prediction-oriented segmentation method. Findings Results show that city dependence (i.e. dependence on urban facilities and services provided by the city) and city social bonding (i.e. social interactions amongst residents in the city) lead to city brand love through city satisfaction and city identification. In addition, the study finds that city social bonding and city satisfaction are important for the relationship-reliant residents, whereas city dependence and city identification are important for the resource-reliant residents. Research limitations/implications Future research can investigate the relationship between the length of residence and native vs non-native residents’ influence on city brand love formation. Practical implications The city brand managers and planners should adopt a resident-inclusive approach that considers the different needs of the residents to engender city brand love. Originality/value The study contributes to city branding literature by empirically investigating the under-researched topic of city brand love by identifying the key constructs and their role in determining city brand love. Further, it shows that the route to city brand love formation is different based on residents’ needs.

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“…As seen from the above discussion, local attachment is the cognitive, emotional, and functional connection between consumers and a place, and when local attachment is combined with behavior, emotion will affect the behavior of individuals [ 85 ]. However, the degree of local attachment is affected by contextual preferences.…”

Section: Literature Reviewmentioning

confidence: 99%

Consumers’ Perception of Food and Agriculture Education in Farmers’ Markets in Taiwan

Chang

2022

Foods

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Following the trend of green product consumption, farmers’ markets sell green products and have gradually developed the promotion of environmentally friendly knowledge of food and agricultural education. However, past research on farmers’ markets has rarely been combined with the function of food and agricultural education. Therefore, this study explores the relationship between product knowledge, green perceived value, and purchase intention from the perspective of farmers’ market food and agricultural education. Furthermore, research and investigation were conducted with trust and local attachment as multiplicative adjustment variables. This study adopted structural equation modeling (SEM) to examine the structural relationship among local attachment, product knowledge, green perceived value, purchase intention, and model fit. We distributed 396 surveys at three large farmers’ markets in Taiwan, of which 88.6% were used in this study. The research results showed that product knowledge and green perceived value had a significant positive impact on purchase intention; trust positively affected product knowledge and purchase intention; the multiplication of local attachment and trust also positively impacted product knowledge and purchase intention. Based on the research results of this study, it is suggested that while transferring knowledge, the farmers’ markets can incorporate trust and emotional relationships, which will serve as stimulating factors that can increase consumers’ purchase intentions. Although the findings are local to Taiwan, its characteristics are typical of food and agricultural education, as well as farmers’ markets worldwide, especially in Asia.

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It’s all about the brand: place brand credibility, place attachment, and consumer loyalty

Cited by 43 publications

References 73 publications

Opera participants’ perceptions of brand resonance

Opera participants’ perceptions of brand resonance

City brand love: modelling and resident heterogeneity analysis

Consumers’ Perception of Food and Agriculture Education in Farmers’ Markets in Taiwan

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