“…Overall, a new digital media culture is referred to as phatic, a culture dominated not by informational intent, but by social intent (Miller, 2008). Similarly, a mode of photo sharing where photographs are shared mainly to nurture and to confirm social relationships is becoming more common (Sandbye, 2012; Villi, 2012), and the concept of phatic is increasingly used when reporting research related to visual communication, current photo sharing practices and social media (Bayer et al, 2016; Jerslev and Mortensen, 2016; Kofoed and Larsen, 2016). In phatic photo sharing, neither the content of the photographs, their visual qualities nor the verbal stories about those photographs are seen as the key features of sharing; rather, the communicative significance, the pleasure of communication and the visual connectivity are focal (Lobinger, 2016: 481).…”