“…In dynamic environments, effective process alignment can reduce information distortion, provide visibility into processes between a SME and its partners, facilitate the mutual adjustment of plans and actions, and enable the discovery of how processes can be improved. SME with high process alignment can reinforce business relationships between the firm and its partners, enabling these companies to share information in a timely manner, respond to market changes swiftly, and launch competitive actions with precision and speed, and thus enhance process flexibility (Bi, Davison, and Smyrnios ; Perols, Zimmermann, and Kortmann ). Such process flexibility positions SMEs to exploit market opportunities, react to competitors' action quickly, and launch actions with variety and surprise (Loane ; Perols, Zimmermann, and Kortmann ).…”