Issues and challenges in implementing sharing economy in tourism: a triangulation study

Abstract

PurposeThe paper aims to analyse the issues and challenges in implementing and adopting the sharing economy concept in tourism. More specifically, the paper intends to identify critical factors for seeking possible pathways for achieving sustainable development of the Indian tourism industry.Design/methodology/approachThis research work has adopted the triangulation approach involving a twofold study concerning the perspectives of both service providers and customers. To cull deeper insight, an inductive content analysis was carried out to identify the critical factors influencing sharing economy in tourism and establish them as key research areas for further study.FindingsThe study identified seven critical influencing factors, namely, affordability, consciousness, cultural involvement, status quo biasness, socio-environmental responsiveness, regulatory supervision and technological drivers concerning sharing economy in tourism.Research limitations/implicationsThis study will expand the existing literature by exploring the critical factors relevant to the practice of sharing economy in the tourism industry. It will aid both marketers and policymakers to bridge the gap between what sharing economy concept demands, what consumers perceive and how service providers practise in reality. The present study limits its scope to qualitative analysis and geographical boundary within India. Further research with empirical study may be extended in future, with the research agendas presented in this paper.Originality/valueThe novelty of the study lies in the identification of both intrinsic and extrinsic factors affecting the implementation of sharing economy in tourism. To delve deeper into the ground reality, this qualitative study corroborates the perspectives of both the demand and supply side, which is a unique effort by itself.

Nitel Araştırmalarda Görüşme Türleri ve Görüşme Tekniklerinin Uygulanma Süreci/ Interviews and Interviewing Techniques in Qualitative Research

“…Yıldırım ve Şimşek (2008), görüşme tekniğinin uygulanma sürecinde araştırmanın gözlem ve doküman incelemesi gibi diğer nitel tekniklerle desteklenmesinin araştırmayı daha nitelikli kılarak geçerliliğini ve güvenilirliğini arttırdığı belirtilmektedir. Son yıllarda yapılan nitel çalışmalarda da sıklıkla geçerlik ve güvenilirlik için veri üçgenleme tekniğinin kullanıldığı gözlemlenmektedir (Alves vd., 2022;Duran vd., 2014;Gazelci & Aydın, 2021;Korkmaz & Ayduğ, 2020;Mondal & Samaddar, 2020). Creswell & Miller (2000) ise, çalışmalarında sıklıkla kullanılan dokuz geçerlilik stratejisinden bahsetmektedir.…”

Exploring proximity-based recommendation criteria as a tool for information exchange and interactions between locals and tourists

“…Each of these three areas focused on different initiatives: access economy concerns the share of underutilized resources or skills to enhance their use; platform economy is related to a decentralized exchange between peers through digital platforms; while the community-based economy is about the coordination through forms of interaction that are non-contractual, non-hierarchical or non-monetized [2]. As a matter of fact, the sharing economy has been deeply investigated in the last decades, especially in the tourism context [12,31], with a particular focus on Peer-to-Peer (P2P) accommodation [28] thanks to the increase of providers, such as AirBnB and Couchsurfing. In this context, this economic principle has been enabled by the evolving of technology and Web 2.0, which have influenced and eased the creation of trust between host and guests through digital connections, especially in the home exchange [10].…”

Exploring the current issues, challenges and opportunities in tea tourism: a morphological analysis

“…Among various shades and tastes, “Darjeeling Tea” has made its own name, for its rich golden-red liquor-like aroma that provides a unique tea drinking experience. Regarded as the paradise for tea lovers for its scenic tea estates and a plethora of tea brands, tea tourism in India is making its foothold amidst other forms of alternate tourism (Mondal and Samaddar, 2020a; Shah and Pate, 2016). So as “English afternoon tea” and the most popular “Matcha tea” from Japan provides a culinary experience with its ceremonial tea ice cream (Gupta et al , 2020).…”

“…Researchers such as Su et al (2019a, 2019b) submitted that through integrating tea with tourism results in attaining sustainable livelihood, whereas Weber (2018) concluded that through tea tourism, we can preserve our national identity, promote cultural heritage and deliver sensory experience in tourism. Mondal and Samaddar (2020a) highlighted the use of shared economy concept in tea tourism around few tea estates in Darjeeling, India. Recent researches mainly focus on the need for further studies on social and economic inequalities between tourists and hosts (Su and Zhang, 2020).…”