Issues and challenges in hospitality industry: a case of Uttarakhand (India)

Kumar, Alok

doi:10.21511/tt.1(1).2017.05

Cited by 3 publications

(2 citation statements)

References 10 publications

(4 reference statements)

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“…The hotel industry has a bad track record when it comes to developing people and giving them opportunities for promotion, despite its reputation as a serviceoriented industry. Given the acute scarcity of talent, trained staff, and high turnover rates in the sector, its HR strategy needs to be reevaluated (Kumar, 2017). Every time an experienced and qualified person leaves, important knowledge, contacts, and business relationships are lost.…”

Section: Introductionmentioning

confidence: 99%

A Review of Staff Attrition in the Hotel Industry – An Indian Perspective

2023

IJFMR

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The hospitality industry has a bad name for a high staff attrition rate and the human resource department or the hotel authorities have the daunting task of having control over that issue. Due to the high turnover of employees, hotels suffer on account of the extra cost of new recruitment, training, and also reputation loss of the company. This review article examined the root causes of attrition in the hotel industry in India. Several issues related to employee turnover intentions were examined through the eyes of all employees and employers of luxury hotels. Interviews and questionnaires were used to gather information related to organizational culture, satisfaction level of staff, work environment, growth opportunity, average salary, work environment, work-life balance, training facilities, supervision, job security, and job embeddedness. Unfortunately, most of the hotels were found to be ineffective in their policy-making to retain competent employees. Low salaries, long and hard work were identified among the most crucial factors affecting attrition. The study recommended certain key strategies to curb the high attrition rate.

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Section: Introductionmentioning

confidence: 99%

A Review of Staff Attrition in the Hotel Industry – An Indian Perspective

2023

IJFMR

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“…Case study N/A The use of social media in destination marketing is an efficient use of resources [26] .…”

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confidence: 99%

Impact of social media marketing in Indian tourism sector with respect to Gujarat - A literature review

Oza¹

2023

SJRBM

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India is a large market for tourism. It offers Diverse portfolio and niche tourism Productsadventure, medical, sports, ecofilm, rural and Religious. According to the International Tourist Research Centers 88% of the representatives of tourism business actively use social media and 70% of consumers trusted the recommendations given by social networks. Social media marketing can be helpful in understanding the attitudes of customers. At the same time, the value of social media marketing in tourism business is not well recognized yet. This study aims to provide an assessment of the existing literature on the role of social media advertising in tourism and travel as well as an agenda for future research. Covering almost a 20-year time span , this study is focused on research papers archived in two academic databases in social sciences: Business Source Complete and Communication and Mass Media Complete. Each of the 192 papers collected was coded for 8 major variables: journal, year of publication, research topic, country studied, type of social media investigated, method, theoretical underpinning and key findings. Three major topic areas are identified in this study: use of social media from consumers' perspective, use of social media from organizations' perspective and effects of social media advancement of theory building in advertising research.

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