The most important theme in conflict memory studies has been the “politics of memory.” This article, however, argues that memory is also significantly influenced by many apolitical factors, which are typically underresearched. Based on numerous documents and interviews, the article examines the Israeli official, autobiographical, cultural, and historical memories, from 1949 to 2004, of the 1948 Palestinian exodus. Empirically and theoretically, the article offers various contributions, such as the first typology of the three manifestations of the political and apolitical uses of memory, and traces 13 apolitical factors. All these findings are translated into practical implications for the use of peacemakers and others.