“…All of these methods and more continue to bring thousands of microbes into culture from a variety of systems every year (Thrash, 2019), and announcements of important taxa being cultured for the first time maintains a steady drumbeat (e.g., just in aquatic microbiology: Rappé et al ., 2002; Cho et al ., 2004; Hahn et al ., 2004; Könneke et al ., 2005; Stingl et al ., 2007; Giovannoni et al ., 2008; Eloe et al ., 2011; Baelum et al ., 2012; Marshall and Morris, 2013; Cao et al ., 2014; Durham et al ., 2014; Santoro et al ., 2015; van Kessel et al ., 2015; Ahlgren et al ., 2017; Shah et al ., 2017; Henson et al ., 2018, 2020; Imachi et al ., 2019, 2020; Lee et al ., 2019a; Kim et al ., 2019; Yu and Leadbetter, 2020). Can we do better?…”