“…We mean by external environment all those elements outside an organization that have potential to affect all or part of it (like customers, competitors, government and suppliers). Carlsson and Carlsson (1996), Escanciano et al (2001) 2000; Tsekouras et al, 2002;Wayhan et al, 2002) or qualitative performances (Arauz and Suziki, 2004;Brown et al, 1998;Bryde and Slocock, 1998;Buttle, 1997;Chow-Chua et al, 2003;Escanciano et al, 2001;Huarng et al, 1999;Jones et al, 1997;Singels et al, 2001). For example (Buttle, 1997) found that "improving efficiency", "improving awareness of procedural problems" and "better management control" were the top three benefits perceived by the firms studied, followed by "using standard as a promotional tool" and "increasing customer satisfaction".…”